Alon Ghelber
Alon Ghelber
Alon Ghelber is an Israeli Chief Marketing Officer. He also works as a marketing consultant for several Israeli VCs and is a member of the Forbes Business Council. He is also the founder and manager of the LinkedIn groups “Start Up Jobs in Israel” and “High Tech Café.”
Why Third-Party Accountability is Key to CX
With the advent and proliferation of software as a service, the way our companies deliver on their promises has changed, making security essential to relationship…
Retail Calm in Peak Chaos: AI That Sharpens Pricing and Warranty Rules
Peak season, such as the holiday period, is the most challenging period for retail. Sales volumes are high, which means higher levels of complaints...
Emotional Intelligence Meets AI: A New Era for eCommerce CX
It can be hard to deliver human experiences at scale, especially when your budget is small. However, new technologies like AI equipped with emotional intelligence...
Consumer-Focused Content is it the key for Driving Ecommerce Success?
The ecommerce landscape of today is much more crowded than that of just a couple of years ago. With the barrier to entry now...
Why Emotion Detection in AI Tools Is the Next Frontier in Personalization
AI emotion detection is bridging the gap between humans and machines in customer services. This technology analyzes voice, or facial cues to detect human...
How IT Monitoring Tools Elevate Customer Service in the Digital Era
In today’s advanced digital landscape, great customer service is essential for driving business success. To ensure a seamless customer experience, organizations must maintain IT...
Optimizing Customer Experience with Smarter Digital Ad Monitoring
You might think that digital ad monitoring exists to help you and your business generate profits. If so, you’ve got the wrong approach. Smarter digital...
Engagement Through Optimization: Elevating CX with Site UX
The values of today's consumer are vastly different from those of ten or even five years ago. With a greater diversity of product and...
Digital Transformation and AI: A New Approach to Content Development
Digital transformation is arguably the most important buzzword in business today. It's the focal point of almost all modern organizational development strategies, and ultimately...
Why Digitization is the Key to Success in Composable Business
As someone operating in the role of CMO at a digital enterprise, it's abundantly clear to me that the business world is undergoing a...
Adopting to software UX changes using AI
Albert Einstein once famously said: “The measure of intelligence is the ability to change.” This statement is never truer than when it comes to coping...
How Personalization Deeply Impacts CX in SaaS
When it comes to running a successful enterprise, a company's most prized asset is its relationship with its customer base. After all, a business's...
How Adopting Technological Tools Enhances Customer Experience?
In today’s world for some B2B and Enterprise SaaS companies, the budget is tight and the chances for closing deals are lower than usual....
5 Easily Avoidable CX Mistakes e-tail brands make
When starting your own business you are bound to make mistakes, it comes with the territory, and it’s nothing to be ashamed of -...
How Omnichannel Strategy is Improving Customer Relationship for Smart Brands
One good thing the pandemic brought us is the omnichannel strategy. Interestingly, it’s not just a trend but a means of scaling your business...
Digital Transformation: The Importance of Culture in Enhancing Customer Satisfaction
The principal reason for embarking on digital transformation is to improve customer experience, which goes a long way to assure brand loyalty; if the...
Designing for Success: 5 Essential Elements of Corporate Identity Design
The better your corporate identity design, the more profitable your business will be. And the more you work on it now, the more it will...
COVID-19: How the eCommerce B2C Market Changed
The "new normal" is not just a phrase thrown around in conversations; it's a real phenomenon and one that is very apparent in the...
Five Ways AI Is Changing Everything We Know About eCommerce
Top 5 Ways AI Is Changing Everything We Know About eCommerce In today’s digital age, artificial intelligence (AI) may not be that out of place....
Digital innovation – What Is the Role of eCommerce Product Reviews in New Product Launches
Product launches can be an exhilarating culmination of time and effort perfecting a product and marketing it. However, a large number of product launches...