Alon Ghelber
Adopting to software UX changes using AI
Albert Einstein once famously said: “The measure of intelligence is the ability to change.” This statement is never truer than when it comes to coping with changes in the way we humans interact with software, so much so that we have started to use Artificial...
How Personalization Deeply Impacts CX in SaaS
When it comes to running a successful enterprise, a company's most prized asset is its relationship with its customer base. After all, a business's customers are its lifeblood, and this is especially true in the SaaS sphere. In an industry where businesses' revenue is...
How Adopting Technological Tools Enhances Customer Experience?
In today’s world for some B2B and Enterprise SaaS companies, the budget is tight and the chances for closing deals are lower than usual. One say that th main reason bbehind the problematic means of closing deals and budget tightness stems from the recession...
5 Easily Avoidable CX Mistakes e-tail brands make
When starting your own business you are bound to make mistakes, it comes with the territory, and it’s nothing to be ashamed of - we all do it! That being said, some of these mistakes can be easily avoidable when you become aware of...
How Omnichannel Strategy is Improving Customer Relationship for Smart Brands
One good thing the pandemic brought us is the omnichannel strategy. Interestingly, it’s not just a trend but a means of scaling your business using one of the most promising business strategies. Additionally, what omnichannel does is focus on meeting your customers using an...
Digital Transformation: The Importance of Culture in Enhancing Customer Satisfaction
The principal reason for embarking on digital transformation is to improve customer experience, which goes a long way to assure brand loyalty; if the right culture is missing, the whole project will end in a colossal failure. Sometimes, the bottleneck brands have in ensuring...
Designing for Success: 5 Essential Elements of Corporate Identity Design
The better your corporate identity design, the more profitable your business will be. And the more you work on it now, the more it will work for you in the future. Big statements! Not convinced? Well, think Apple, Coca-Cola, and BMW. Can you see their…
COVID-19: How the eCommerce B2C Market Changed
The "new normal" is not just a phrase thrown around in conversations; it's a real phenomenon and one that is very apparent in the realm of eCommerce. Marketing has always been wrought with changes, but the change brought about by the global pandemic is...
Five Ways AI Is Changing Everything We Know About eCommerce
Top 5 Ways AI Is Changing Everything We Know About eCommerce In today’s digital age, artificial intelligence (AI) may not be that out of place. However, the technology continues to develop at lightning speeds even in the face of the COVID-19 pandemic that you won’t...
Digital innovation – What Is the Role of eCommerce Product Reviews in New Product...
Product launches can be an exhilarating culmination of time and effort perfecting a product and marketing it. However, a large number of product launches are not successful (95% to be exact). One common problem is a company’s focus on itself rather than the customer....
From P&G to the Mountain: Why eCommerce CX Managers Should Think Like UX Designers
One common cliche in marketing is to look at what the competition is doing and improve on it. However, User experience is just as important as what is being offered. The more people compete and the more companies garner loyalty from certain customers, the...
What Big Data Can Teach Us About Consumers Experience
"Big data" is a buzzword commonly thrown in a lot these days. Whether you're running an eCommerce business or brick and mortar retail, you may have heard that big data may give you a competitive advantage to improve your customer experience, conversion rates —...
Email Marketing for CX – Choosing The Right Platform
Customer experience is crucial for the sustained growth of your organization and essential to accelerate your digital transformation. Email marketing is the best way to measure the experience of your customers with your brand. Email campaigns help you improve ROI besides assisting in tracking, measuring,...
Smooth Digital Transition For Small Sellers – The Quick Guide
We all have seen the times when online shopping wasn’t as big a market as it is now. Initially, we saw many small business owners slowly and almost hesitatingly paddling into the waters of web commerce. But now with the advent of technology along...
Customer Feedback: The Ultimate Guide
Today's customer expectations are on the rise as a result of e-commerce transforming the online shopping experience. Data shows that 70% of customers state that winning their business is dependent on an understanding of how they use products and services. While it is now easier...
How To Win Customer Satisfaction During The COVID-19 Outbreak
WHY IS CUSTOMER SATISFACTION IMPORTANT? Customer satisfaction measures how satisfied a customer is with a product, experience, or service. Measuring customer satisfaction is crucial as it helps businesses understand what they need to do to retain customers for long-term business growth. With a repeat customer...
How To Accelerate Your Digital Commerce strategy
As businesses continue to fight for survival in a COVID-19 world, brands such as Marc Jacobs and Alexander McQueen have tried to make digital their new normal. Companies like these have got creative with their online presence by adding value for their customers through...