Augmented Reality, Social Media, and Events – An Interesting Coming of Age


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I’ve been working on a couple of Augmented Reality mini-projects over the past few weeks as well as doing some research for a client in the exhibition space so AR has been in my thinking a bit recently.

I’m impressed at how this field of social media is starting to grow. It’s clearly still in it’s infancy, but as location based services continue to grow (and as the battle for this space heats up) I think those that move early in AR are going to find themselves in a pretty nice space.

A couple of ideas have stood out for me recently, particularly in relation to events and exhibitions.

I was watching this YouTube video from Hidden Creative and it struck me immediately that what they are showing here is the future of how an event organiser will plan and layout events.

We could take this a step further

Why give someone attending an exhibition a static map of the event?

Why not do what Layar is demonstrating here and either embed the exhibition into a Layar vision?

Allow the visitor to use their smart phone to scan the event and plan their own way around? Or better yet, allow them to pick out who they want to engage with and pre-book time to talk to someone on a stand! Why do we need to wait around to talk to the exhibitor when we could dynamically map our way around an event?

Given the built in social connectors, this type of social interaction actually helps the organisers, the exhibitors, and the visitor to achieve better value from an event.

Republished with author's permission from original post.

Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.


  1. No doubt in that Social Media sites playing very huge role for increase traffic on our site.

    Beside that which i much like about social media sites all sites giving chance to connect with many people in all over the world.


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