The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
- Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue.
- Continually improve the results that you deliver. Be better tomorrow, next month, next year. Work with your colleagues in marketing and sales organization to make this happen.
- Whenever possible, say yes to your customers/clients.
- Find new ways to add value, even when there is no fee attached.
- Consistently provide value that exceeds your client’s expectations.
- Turn your objectives and goals into actions and reality. Like Yoda said, “There is do or do not. There is no try.”
- Have fun at what you do and work with other people who have fun at what they do.
- Resist the urge to become overextended. Make sure to always leave time to take care of existing clients and your family.
- Learn the newest social media techniques and apply them with relentless consistency.
- Produce lots of quality content for your website and make sure it is optimized for organic search.
- Measure, measure, measure. What you can’t measure you can’t improve.
- In the end, it really is all about people – keep your team together and give them a chance to do great things.
Hope you have a great start to 2012 and make it your best year ever.
Wise mantras for us all Chris. Thanks for sharing!
Annie Eissler
@Mixtur
mixtur.com