Christopher Ryan

How to Choose and Implement a Successful B2B Pricing Strategy

In my March column for CustomerThink, titled "Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit," I discussed the mindset attributes needed to achieve solid pricing results: courage, differentiation, and relationships. Assuming you are now equipped with this ninja pricing...

Pay-to-Play Marketing Opportunities: Should You Play or Pass?

I just received an email with the subject line: Re: Featuring Fusion Marketing Partners as a top Sales Tech Services Company. The body text opened with: This email is a reminder that we have shortlisted to feature Fusion Marketing Partners in our upcom...

Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit

The key to a good pricing strategy is to structure your pricing model for short-term profitability and revenue while simultaneously building long-term relationships. This is a tough balancing act but achievable if your mindset is based on courage, differentiation and relationships. These three attributes...

Why a Compelling Digital Presence Speeds B2B Revenue Success

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about you and your company online. This includes your website, social media postings, press releases, articles, etc. It also includes w...

End of Year B2B Marketing Planning: How to Make it Count

Most of can agree that 2020 has been an unusual and troublesome year. A few industries have benefited (online retailers, work from home technologies, video streamers) and some have been hurt badly (in-person entertainment, commercial real estate, gyms,...

How Digital Strategies Can Support B2B Revenue KPIs

Last month, I had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael Spinosa, President of Unleashed Technologies. As a fractional CMO, this subject is vitally important to me and my clients and should be...
Bravery

Bravery: An Underrated Virtue for Chief Marketing Officers

My last CustomerThink column was B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received a ton of views because the subject of integrity resonates with both marketers and the CEOs they work for. The same is true for another...

How to Build Company Value in a Down Economy

Six months after the storm hit, the pandemic continues to affect businesses and personal lives, with lots of debates about whose fault it is, and what is to be done. The  economy seems to keep many companies  stuck in the doldrums, waiting fo...

B2B Marketing’s Role in Driving Revenue With Integrity

It is critical for everyone on the revenue-generation side of the business (including you folks in the marketing department!) to understand their vital role in generating revenue and profit while doing so in a way that protects valuable company integrity. When the CEO and...

It’s All About Revenue: Six Ideas to Power Your B2B Sales Engine

My friend and noted entrepreneur and teacher Steve Imke, posted an article titled, A recession is a great time to start a new business. I agree with this completely because I started my company, FusionMarketingPartners.com, in 2009, during the so-calle...

6 Lessons B2B Companies Can Learn from Amazon

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading this suffer from the same malady. Amazon is like the giant squid threatening to swallow up Tokyo – seemingly unstoppable. They gobble up entire...

Nine Requirements of Powerful Thought Leadership

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to do the tough but valuable work to help you and your company come out of the other side stronger and in a better position vs…

B2B Marketing Options – When to DIY and When to Outsource

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource…

The Upside of Marketing in a Down Economy

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus bug attacking our health, threatening our own lives and that of our family and friends, and doing serious, and potentially long-term damage to ou...

How to Maximize the Value of Customer Discovery Calls

As I write this, the world is dealing with the COVID-19 crisis. Chances are, your customers are facing their own share of uncertainty and perhaps, a vastly reduced workload. This presents an opportunity to get them on the phone and have a conversation that...

Nine Ways to Grow Your B2B Business in Challenging Times

I am certainly not the only one who can say that the last couple of weeks have been among the most interesting of my career. While the origin of the expression “May you live in interesting times” is unknown (often attributed to the Chinese), there…

Why a Fractional CMO Can Be Your MVP

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most important of all. In fact, if you have the right person, a fractional CMO can be a company maker, or at the least, a valuable…

Content Marketing – Quality vs. Quantity

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website.  After all, if you can’t create outstanding content, why do it at all? …

Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a Principal at Deloitte Digital about his company’s research on the B2B buying experience. According to Datwani, the study was conducted because the B2B...

Good Marketing Can’t Overcome Poor Customer Experience

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few years.  And while my network knows me as a B2B marketing and revenue growth specialist, I like to write about and practice strategies that mak...

New Posts

CustomerThink