Home Authors Posts by Christopher Ryan

Christopher Ryan

Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.

Why a Fractional CMO Can Be Your MVP

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most important of all. In fact,…

Content Marketing – Quality vs. Quantity

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh…

Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a Principal at Deloitte...

Good Marketing Can’t Overcome Poor Customer Experience

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few years.  And while my network…

Full Potential B2B Marketing

The beginning of a new year is always a great time to evaluate the results of the previous year and plan for more success in…

Four Keys to Build an Unstoppable B2B Revenue Machine in 2020

My job, and core mission, is to help B2B companies accelerate their revenue growth. While every company has a different set of challenges and objectives,…

How the 80/20 Rule Applies to B2B Revenue

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have a desire to start a…

CEOs: Stay Ahead of the (Sigmoid) Curve to Grow Revenue in 2020 and Beyond

In the early 2000s, I was an investor and advisor to a company that sold a fairly well-known sales force automation (SFA) tool. Like...

Six Strategies to Sell More by Selling Less

I first wrote about the concept of selling more by selling less in a 2016 article, How to Sell More by Selling Less.  While that…

10 Ways to Double Your LinkedIn Impact in 60 Days

Last week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks at the Sales Expert Channel.…

Should Your Company Brand be Distinctive or Descriptive? 6 Lessons Learned

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing executive, then as a...

Making the Transition from Push Marketing to Pull Marketing

You have no doubt heard of the many benefits of pull marketing, also called inbound marketing.  But perhaps you face a challenge that is common…

Sales Lead Management: Are You a Victim of Failure to Follow-Up?

I talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage is when sales or marketing…

Marketing and Sales Acceleration: Step 3 to Power Revenue Growth

In two previous posts, I covered the first two steps in driving B2B revenue growth, assessing your current state, and achieving marketing and sales alignment.…

Marketing and Sales Alignment: Step 2 to Power Revenue Growth

Last month, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and Accelerate – 3 Steps to…

Assess: Your First Step to Power B2B Revenue Growth

Last week, guest expert Ron Friedman and I presented a webinar on the BrightTALK Sales Expert Channel, titled Assess, Align and Accelerate – 3 Steps…

How to Build a Competitive Fortress for Your B2B Company

Lisa Magnuson, Founder and CEO of Top Line Sales, asked for my input on a book she is writing on how to win large enterprise…

Nine Fresh Marketing Ideas to Boost Your B2B Revenue

Ever feel stagnant in your marketing efforts, when what you have been doing is not getting the desired results? All of us who practice marketing…

How to Use Pricing as a Competitive Advantage: 5 Strategies

Properly pricing products and services is always something of a challenge because it seems that everyone has a different view on the matter. Also,...

In B2B Marketing, it’s Better to Act than Wait

Why you need to be a “pipe”, not a “bucket” marketer. B2B marketers seem to come in two varieties; those with a propensity to act,…

New Posts