Shopify is one of the leading eCommerce platforms worldwide. It is counted among the top ten platforms. With an effective presence at 1,97,494+ online stores in the United States, Shopify has become a renowned option for business enterprises.
However, what exactly does Shopify offer that makes it apart? Well, Successfully creating and running an eCommerce store becomes easier when you choose an advanced platform with tons of plugins.
Notably, Shopify comes with a plugin for almost every feature an online store needs. In fact, Shopify plugins are highly accredited for the massive success of the platform. The official store boasts 7000+ Shopify plugins, and more than 1500 are entirely free to use.
However, not all of them are ideal, and you must ensure the plugin’s credibility before integrating one. Ultimately, ensuring you have the best Shopify plugins on your site is essential to make every detail count.
Here are the Top Six Shopify plugins You Cannot Ignore in 2022 for Running a Successful eCommerce Store.
#1. Free Shipping Bar – Showcases Affordability
What it offers: If you run an online store, you’re probably offering free shipping to boost sales. But if your customers have to spend $50 or more to get free shipping, they may stop shopping with you before they reach that point.
The solution? A built-in free shipping bar on your product pages. It allows customers to see all of their options for free shipping and remove some of that psychological hurdle.
Why you should use it: Shipping charges are a leading reason behind cart abandonment. So, if your eCommerce enterprise offers free shipping, there’s no better way to increase sales than by displaying that information front and center on product pages.
The Free Shipping Bar will help customers see all their options for free shipping at once, rather than having to click through several pages to see what else they can buy without paying for shipping.
The ultimate result: The Free Shipping Bar helps you retain more customers by displaying free shipping options front and center on product pages. This means more sales for your business. Hire dedicated Shopify developers in India for integrating such crucial plugins as they ensure a smooth setup and use of such plugins.
#2. Kit – Social Marketing Tool
What it offers: This is a must-have for every store owner because it allows you to integrate your store with social media sites like Facebook, Twitter, Google+, Pinterest, Tumblr, and Instagram. You can also add products to your Facebook page easily. This plugin will allow your customers to engage on social media and increase brand awareness by posting images of their purchases directly onto their profile pages.
Why you should use it: Social media is an integral part of any online business, and if you want to succeed, you must be active on social media. This plugin will allow your customers to share their purchases on their social media accounts which will increase brand awareness and help your store grow. You can also use it to create targeted content for specific groups of customers that visit your store regularly.
The ultimate result: It effectively ensures greater brand awareness, credibility, and increased sales. This plugin will allow you to send out mass email marketing campaigns directly from your store.
Notably, Social Media Marketing has more than 90% reach in the United States, says Statista.
#3. Plug-in SEO Optimizer – Enhances Search Engine Presence
What it offers: Plug-in SEO Optimizer optimizes your content to improve your search engine ranking. It analyzes your website content and then makes recommendations for improvements. It can also identify other parts of your online presence, such as social media accounts, that could use an SEO boost.
Why you should use it: Online marketing is much more complicated than putting out an AdWords ad and thinking you will win at online sales. If your business doesn’t rank organically, you won’t get traffic—and if no one comes to your site, they can’t buy your product or service. These kinds of Shopify plugins help you practice your website’s latest search engine optimization (SEO) practices.
The first step toward improving SEO is knowing what keywords to target. Plug-in SEO Optimizer offers suggestions based on what people are searching for on Google right now.
The ultimate result: SEO optimized for search engines so that when people are looking for something, your website will appear in their search results.
#4. Web Push Notifications – Combats Cart Abandonment
What it offers: This plugin provides an easy way to integrate web push notifications into your store. It allows you to create and send targeted push notifications to your customers. The plugin also includes customer segmentation so that you can send special offers to specific customer groups. You can also segment your customers into groups to send special offers to specific customer segments.
Why you should use it: Push notifications are an effective way to re-engage customers and drive sales. Web push notifications allow you to send targeted messages directly to your customers, which increases engagement and conversion rates. Web push notifications also allow for greater personalization because they can be sent at any time.
The ultimate result: Push Notifications are a proven method of combating cart abandonment, increasing engagement, driving traffic, and boosting conversion rates.
#5. POWR Facebook Chat | Messenger – Quick Chat Option With Clients
What it offers: This easy-to-install plugin lets you use Facebook Messenger to allow instant contact with your customers. One of its key features is the ability to chat on Messenger, as that’s where users spend most of their time nowadays.
It will help you reach out to customers and get their feedback on products or orders. You can improve customer service using live chat or find creative ways to monetize your store.
Why you should use it: These kinds of Shopify plugins let you add value to your store. It’s not just about getting more sales but also about ensuring that customers are happy and get what they want.
Facebook Messenger is one of those channels where people expect to be able to contact businesses. The fact that you can now do so from within your shop will help build trust between your brand and its audience.
The ultimate result: This plugin helps you build stronger customer relationships. You can use it to get their feedback, improve customer service, and even get more people to buy from you. If used correctly, it can help you boost sales and turn customers into loyal fans of your brand.
#6. Product Reviews
Source: Finances Online
What it offers: This all-inclusive plugin will add product reviews to your store and customer product ratings. It also provides social sharing and allows customers to post reviews directly from their email receipts.
The best part? You can customize everything about how you display your reviews, including their look and where they’re located on your site. This plugin is easy to use and has an intuitive interface that makes it a breeze to set up.
Why you should use it: There are multiple reasons you should use product reviews in your store. To start, they let customers know what other people think about their purchase and can serve as a reference for when they’re looking to buy something else.
They also give you more insight into what products your customers are interested in and can help you learn where to add more inventory or come up with new ideas for creating similar products.
The ultimate result: Adding product reviews to your store will help create a better shopping experience for your customers. They’ll be able to see what other people think about their purchase and leave feedback, making it easier for them to find products they love.
Critical Factors to Consider Before Installing a Shopify App
Before you install an application on your Shopify store, make sure to do your research. Read reviews and compare features between different apps before installing one. This way, you can ensure that you’re getting what you need for your business.
Some of the crucial factors you need to check before installing Shopify plugins are:
- It should not have any sort of negative impact on the page speed.
- The plugin should be compatible with the website.
- It must serve a primary purpose coherently.
- The plugin should be highly functional and well maintained.
The plugins listed in this article have been verified on these parameters.
Plugins should have enough users so that you can get help in case of any issue or problem arising during their use. The best shopify website development company in India can help you identify the best plugins per your website needs and target audience demands.