5 Ways to Transform Your Customers into Brand Ambassadors


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When your customers promote the solutions you offer on your behalf and recommend them to others, it becomes easier for you to generate traction and capture quality leads.

Around 90% of people prefer user-generated content, such as customer reviews, over other forms of promotion.

So, when your customers start saying good things about your products or services, you start getting more eyeballs and are able to grow your business hassle-free.

However, to make your customers say positive things about you, it’s important that you offer seamless experiences at each stage of the buyer’s journey.

Making your customers advocates of your brand is easier said than done. It requires you to be proactive and come up with strategies that foster long-term loyalty.

Here are the five ways you can transform your customers into brand ambassadors:

1. Customer Service

If you want to transform your customers into your brand ambassadors, start by offering them excellent customer service.

You’re the first point of contact for your customers whenever they’re having issues with your solutions or want to use them to their full extent.

Around 80% of your customers are likely to take their business elsewhere if you offer them subpar customer service.

So, always be there for your customers and help them solve their problems. This is the first step in earning their loyalty and ensuring a lasting relationship with them.

Plus, you can also consider being proactive and keeping your customers informed about new features or updates.

The same goes for any issues with your products or services that your customers may not be aware of. Tell them beforehand about the potential problems and that you are currently working to fix them as soon as possible.

Being transparent with your customers earns you their respect and makes them more likely to recommend your brand to others.

2. Omnichannel Presence

Having an omnichannel presence helps you transform your customers into brand ambassadors with ease.

Each of your customers may have diverse preferences. So, offering them a range of options to choose from may not only help you boost retention but also ensure brand advocacy.

For example, when it comes to offering customer support, give your customers different options to choose from, such as chat, email helpdesk, on-call support, and so on.

You can also have different shipping options to help your customers choose their preferred mode of delivery, along with multiple packages and payment plans. It’s all about making it easier for your customers to opt for the solutions you offer.

Giving more options to your customers helps you offer an unparalleled experience and brings them a step closer to becoming loyalists.

3. Loyalty Programs

Loyalty programs are a great way of showing your customers that you cherish their stay and appreciate them preferring you over other alternatives in your respective industry.

No matter the industry you operate in, your customers generally have a ton of options to choose from. So, you should definitely reward them for sticking around and preferring your solutions over your competitors’. It shows that you value the bond they have with you.

You don’t have to offer anything big or fancy in return. As a matter of fact, even the smallest of efforts at your end, like offering them free shipping, BOGO offers, discounts, and so on, will go a long way and fuel the brand’s likability.

4. Referral Programs

Referral programs are an excellent strategy that helps brands transform their customers into ambassadors.

Around 72% of people seek recommendations from others before making buying decisions, especially when it comes to brands they’re not familiar with.

People want to make smart purchases. So, they choose to learn from the experiences of others who have had firsthand experience with the solutions they are considering.

This is the reason why brands want satisfied customers to be their brand ambassadors and promote their solutions. And announcing a referral program definitely comes in handy here.

A referral program is an opportunity for your customers to claim certain benefits offered by you in exchange for recommending your solutions to others.

You can offer cashback, a percentage of sales in the form of commission, exclusive discounts, and a variety of other benefits to your customers.

Since the rewards you offer through a referral program have a monetary value, it will greatly motivate your customers to help you attract new prospects.

5. Social Media

Social media currently has over 4.74 billion users worldwide. People are active on different social media platforms of their choice, not just to communicate with their friends and family but also to connect with their preferred brands.

This serves as an opportunity for businesses to consider leveraging the best-suited social media channels to reach out to and engage their intended audience.

You can use social media platforms preferred by your target audience to build a community around your brand and inspire your satisfied customers to share their experiences with others.

When your customers interact with others and talk about their positive experiences, it creates buzz about your brand online and generates a strong word of mouth.

This is how your customers become your brand ambassadors and help you generate traction through social media channels where your audience is most active.

Final Words

There you have it: the five ways to transform your customers into brand ambassadors. Making your customers advocates of your brand and promote your solutions on your behalf serves as an excellent growth hack and helps you boost your sales exponentially.

If you’ve been striving to inspire your customers to recommend your products or services to others and generate traction for your brand, the recommendations provided in this article may come in handy.

Thomas Griffin
Thomas Griffin is the co-founder and president of OptinMonster. He is an expert software architect with a deep knowledge of building products for the mass market and consistently works to delight his customers.


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