In the last year or so, most of us have had to make the transition to remote working. This has been easier for some than for others, but where it can actually benefit you is when it comes to launching your website. People are spending more time on the net than ever, so it’s a perfect time to carve out a nook for your very own online brand.
As you probably already know, people learn in a variety of different ways. Some people do it best by reading a ton of information, some do it best by looking at pictures or listening to a podcast – and some learn best by watching a video.
This is where marketing videos can come in handy. For those that don’t like to read that much, or even for viewers whose English is not their primary language, including a video on your website can be a godsend.
This article will give you some tips on the five best places to include videos on your site – not how to make the videos themselves, there are templates for that – to make sure you’re optimizing your customer engagement. Stick with us to find out!
Home Page
This is perhaps a more obvious one, but you’d be surprised at how embedding a simple video on your home page can dramatically increase engagement and conversions.
If you’re selling a product, you can embed a short video giving an overview of what it does and why it’s a good idea to buy from this site. If you’re selling a service, especially an online one such as a business communication tool, it’s worth including a video that demonstrates this.
If you’re utilizing affiliate marketing to improve traffic and sales, here is the place to put that ad. Your home page will be one of the busiest on your site, so embedding an affiliate ad here is a surefire way to optimize collaborative advertisement.
Landing Page
This is the page your customers will arrive at if they click on an ad on another website. A video welcoming them to your page can be really useful here, as not only does it inform the customer of the product or service you are selling, it also makes them feel at home.
This emotional impact is actually half the battle when it comes to driving sales and conversions. It’s all very well and good bombarding your customers with ads, videos, and deals, but what really counts is how you make that person feel. You have to make them want to purchase from you, otherwise, it’s just one more mindless click amongst thousands.
About/FAQ Page
This is where customers will come to have their questions answered about your product, so including a short video that does this can be a great way to fulfill their needs.
You can also incorporate a method of contact into your video. What this means is you’re stating how people can reach your office if they have a question that isn’t in the FAQs. This could be via email, telephone, or via phone forwarding. Whatever the approach, you can be sure that including a video here will increase your customer engagement and drive leads towards those all-important conversions.
Product Page
We’ve already mentioned that people learn in different ways. What better place to use this information than on the product page itself?
You could make a video demonstrating how to use your product. This might take the form of an infomercial-type promo that provides facts and figures about the product, or it might simply show a person using the product and being satisfied with the result.
Your video could also include information about other products or services you sell, or perhaps show different variations or models of your product. For example, if you’re selling a physical item such as, say, a blender, you could include a section about the different attachments and colors you provide.
Embedding a video on your product page that clearly shows what it’s for, how to use it, and the benefits of doing so can really give your sales a boost and improve overall ecommerce customer experience.
Not only are you appealing to those who learn better by watching than reading, you’re also giving your website the opportunity to expand into the international market. People who can’t speak or read your business’s primary language will still be able to view and understand your product video.
Customer Testimonials
In terms of increasing trust between your brand and potential buyers, a video of customer testimonials goes a long way. Seeing a real person give personal, meaningful feedback about your product can do absolute wonders for your conversion rate.
However, getting these videos can be a bit of a struggle. We’re all, for the most part, still working remotely, so you can’t get people to come in and film something for you. But where there’s a will, there’s a way.
“Work from anywhere”. That’s a popular philosophy of our time, and getting that all-important testimonial footage is no different. Making video calls and recording them can be a great way to get a testimony; in fact, it might even be easier to incorporate that footage than it would be to film it separately and reformat it into a video. There’s something unique about the unity found in filming something from home – we’ve all been there.
If a video wouldn’t quite fit your vibe, not to worry. There’s plenty of other options for including a customer testimonial, or indeed any other formats that we’ve looked at so far.
With business call recording solutions, you’ll be able to save the audio from calls that you make. You can use this audio in a million different ways, but as far as testimonials go your best bet is probably using it as a background sound on your page. It’s up to you, though – you know your page best!
Lights, Camera, Action!
Well, there you have it. We’ve given you the lowdown on some of the best places to put a video on your website. End of the story? Well, not quite.
Putting videos on your website will certainly boost sales and customer conversions, but at the end of the day, it’s the content within them that’s the most important aspect. You’ll have to think carefully about what to include.
What do your customers need to know? How do you want them to feel? What can your product do for them? These are all questions you need to ask yourself before you start the video-making process, but there’s a ton of resources out there to help you make your website the best it can be. Good luck!
