4 Tweaks That Will Turn Your Facebook Ads From Good To Great


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Social networks are one of the best ways to spread your brand’s message. One of the most efficient, and cheapest platforms to spread a message is Facebook.

In fact, over 1.71 billion people are active on Facebook giving you the ability to reach millions if not billions of people on a daily basis.

Facebook is a vast ocean of opportunities which is still untapped. So make use of the below-mentioned tweaks to improve content marketing and sales via Facebook. If you are trying to learn more about digital marketing, check out Neil Patel’s free digital marketing guide.

Listed down below are four tweaks that could turn your Facebook ads from good to great.

  1.  Expanding the age range

One of the most common practices for targeting an audience is to be age range specific. For example; if your ad is for college students, the age range specified would be around 18-23.

But if you try and test people belonging to different age groups by increasing the age bandwidth, it will lower the cost per conversion. By trying these tweaks you are giving yourself the ability to see what happens to the cost per conversion improving the ROI of your ads.

  1. Make use of the ‘Must Also’ feature

Facebook launched a new feature, namely ‘Detailed Targeting.’ Along with a group of people sharing similar interest, this feature also allows you to choose the ‘must match’ category of individuals, thereby giving your ads an increased audience coverage. This feature is important mostly for two reasons:

  • Reduces cost per click
  • More engaged audience

Try the variations to see what works for you by adding at least two or three interests, then keep a close watch on the conversion rates.

  1. Number of ads

With the amount of content being published on Facebook, it is important to have at least five ads or more to create a successful campaign. You can A/B test different headlines, ad texts, landing URL’s, call to actions and images to see which ones convert the best. One of the best tools for this is AdEspresso because it saves a lot of time and energy on monitoring successful and unsuccessful ad campaigns.

From AdEspresso, you can quickly find ads that are performing great based off the metrics that you provide.

  1. Practical findings

Some of the most actionable calls to action buttons are ‘learn more,’ ‘shop now’ and ‘sign up.’ By having these buttons on your website, you encourage your visitors to click on them converting more leads to sales in the process.

Did you know by just having the call to action of ‘learn more’ you can increase your CTR by around 14.3%?

Certain tweaks like this can make your Facebook ads convert at a higher rate.


When I first tried Facebook Ads, I imagined collecting hundreds of leads and generating millions of dollars in sales in a short period. But like anything, it requires patience mixed with a lot of hit and miss testing, tweaking, and optimization.

But once you figure out what works, Facebook will be a gold mine for you to achieve business growth.

What are some tweaks that have improved your facebook ads campaigns? Tell us in the comments!


AJ Agrawal
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify


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