Philip Piletic

Customer Relations are Vital to the Success of Non-Profit Organizations

In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions...

Reverse SEO: A Powerful Reputation Management Tool

For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter,...

It’s Time to Consider Compensation in Employee Engagement Efforts

Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital...

Long-Form Content Marketing Drives Engagement, Not Advertising

In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all,...

Key ways to drive customers to your start up business

Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy...

Disengaged Employees? Your Office Space Might be to Blame

In today's business environment, no company can afford a high turnover rate. With a tight labor market and competition for talent at an all-time-high,...

As AI Takes Over Customer Service, T-Mobile Says Not So Fast

Image credit: https://www.pexels.com/photo/woman-wearing-earpiece-using-white-laptop-computer-210647/ Over the last several years, a whole new industry has evolved around applying the latest in AI-powered innovations to customer services operations...

The Three Most Important Unwritten Rules of Social Media Engagement

For businesses, social media marketing can be a double-edged sword. That's because for every successful social media marketing campaign, like the one that promoted...

How Far Does the Face-to-Face Approach Help to Grow Business Relations?

Image credit: https://www.pexels.com/photo/two-person-shaking-each-others-hands-872957/ Despite the increase in digital technology, the power of face-to-face interaction is more valuable than ever. Of course, social media, email, video...

10 Undeniable Reasons People Use Social Media

Over the past few years, social media marketing has been growing in leaps and bounds with a higher than expected ROI. As odd as...

Boost Your Sales Using New Information from the World of Neuroscience

True sales professionals know that there is more to making sales than having a good gimmick. Neuroscience and the psychology of motivation combine to...

Can Technology Support Small Business Finance?

Launching a startup can feel like you’re running a one-person corporation. When you have to lead all departments, it can be difficult to find...

The 3 Keys to Making the Most of Your Next B2B Trade Show

In today's hyper-connected sales and marketing environment, companies in the B2B space are fighting for a smaller and smaller slice of the attention span...

How Globalization Impacts Small Businesses More Than You Might Think

Globalization is creeping into our lives at a surprising pace. It's no longer applicable to think of local businesses as solely local entities, considering...

What Companies Need to Know About the Most Important Customer Experience Trends

As the years march on, customers are getting more and more used to the thought that they can interact with a brand whenever and...

How Important Is Payment Flexibility?

Not only can flexible payment options help you attract and retain customers, but it can ensure that you get paid more quickly. This is...

Luxury Brands Face Barriers to Online Sales

There aren't very many consumer goods that you can't buy online. That's because consumer demand and lowered overhead have made e-commerce the preferred sales...

Why Customer Experience Is an Integral Part of Data-Driven Marketing

In order for the marketing teams to focus better on customer experience (CX), they definitely need to develop the ability of better managing big...

4 Tips On How to Turn Around a Dysfunctional Millennial Work Environment

Managers everywhere are witnessing how the modern workplace is taken by storm by moody, problematic millennials and need to find ways to better integrate...

What Makes Customers Stay on Your Website?

As a business owner or a marketing manager who takes care of a website, your goal is to get more traffic on it. That’s...

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