Philip Piletic

Customer Perception Can Make a Business Thrive

In 2018, a purchase is never just a purchase anymore, it is an experience. Customers are no longer satisfied with generic products. They want...

What Makes Customers Trust an Online Business?

Whether you own your own business or manage social accounts for someone else, you know that you need to get visitors to trust your...

Is Virtual Support Killing or Enhancing Customer Satisfaction?

A majority of consumers would prefer to talk to a real human being if given a choice. Comedians have long made jokes about people...

Only a Customer-Centric Business Can Deliver a Winning CX

As we move further into the digital age, savvy consumers all over the globe are embracing their newfound power to dictate the terms of...

Three Ways to Achieve Customer Empowerment

Image credit: https://www.pexels.com/photo/woman-carrying-tote-bags-975250/ For years, customer experience experts everywhere called for businesses to empower their employees with the knowledge and skills necessary to properly take...

Crypto-Tokens Provide New Ways to Supercharge Customer Loyalty

Image credit: https://www.pexels.com/photo/round-silver-and-gold-coins-730564/ For years now, companies all over the globe have recognized the power of loyalty programs to drive engagement and sales among new...

To Build Authority in Your Industry, Host a Trade Conference

No matter the industry, one of the keys to lasting stability and business success is making your company's name synonymous with authority in the...

Time Management Can Supercharge Employee Engagement

The topic of employee engagement is one that has been the subject of much debate in recent years. There is certainly no shortage of...

Customer Relations are Vital to the Success of Non-Profit Organizations

In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions...

Reverse SEO: A Powerful Reputation Management Tool

For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter,...

It’s Time to Consider Compensation in Employee Engagement Efforts

Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital...

Long-Form Content Marketing Drives Engagement, Not Advertising

In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all,...

Key ways to drive customers to your start up business

Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy...

Disengaged Employees? Your Office Space Might be to Blame

In today's business environment, no company can afford a high turnover rate. With a tight labor market and competition for talent at an all-time-high,...

As AI Takes Over Customer Service, T-Mobile Says Not So Fast

Image credit: https://www.pexels.com/photo/woman-wearing-earpiece-using-white-laptop-computer-210647/ Over the last several years, a whole new industry has evolved around applying the latest in AI-powered innovations to customer services operations...

The Three Most Important Unwritten Rules of Social Media Engagement

For businesses, social media marketing can be a double-edged sword. That's because for every successful social media marketing campaign, like the one that promoted...

How Far Does the Face-to-Face Approach Help to Grow Business Relations?

Image credit: https://www.pexels.com/photo/two-person-shaking-each-others-hands-872957/ Despite the increase in digital technology, the power of face-to-face interaction is more valuable than ever. Of course, social media, email, video...

10 Undeniable Reasons People Use Social Media

Over the past few years, social media marketing has been growing in leaps and bounds with a higher than expected ROI. As odd as...

Boost Your Sales Using New Information from the World of Neuroscience

True sales professionals know that there is more to making sales than having a good gimmick. Neuroscience and the psychology of motivation combine to...

Can Technology Support Small Business Finance?

Launching a startup can feel like you’re running a one-person corporation. When you have to lead all departments, it can be difficult to find...

New Posts