Philip Piletic

How to Properly Mix Emotions into Customer Experience

Considering how much marketing experts have focused on data in recent years, it's very easy to forget that consumers are people and not a...

Reducing Errors Through Technology to Boost Satisfaction

Errors, especially in the medical field, can have dire consequences. Satisfaction in almost every field requires a service to be rendered without errors. Even...

Why a Smooth Payment Process is Important for Customer Satisfaction

While it might be nice to imagine a world where everything is completely free, consumers understand that they need to exchange money for goods...

7 Ways to Motivate Your Customer Service Team

Do you want to motivate your customer service team but you don't know how? Do you wonder why you have to motivate them? It's...

Rethinking Marketing Funnel Logistics: Understanding Adaptive Engagement

Little do most people know but the idea of marketing has been around for centuries. Although marketing techniques such as advertising and branding on...

5 Ways to Improve the Customer’s In-Store Experience

Image credit: https://www.pexels.com/photo/woman-holding-card-while-operating-silver-laptop-919436/ More people are buying products online than ever before, but brick and mortar stores are still alive and well. Customers still want...

How Client Experience Has Become the Focus of Professional Firms

Image credit: https://www.pexels.com/photo/people-using-computers-on-table-1449052/ Professional firms have had to transition to meet their customers’ needs. There was a time when delivering a quality product or service...

Multilingual Support and How It Can Boost Customer Experience

Image credit: https://www.pexels.com/photo/achievement-adult-agreement-arms-1153213/ The world is multilingual, and a lot of businesses understand that the Internet has opened up a world of new customers. When...

Why All Employee Engagement Must Start at the Top

Image credit: https://www.pexels.com/photo/advice-business-colleagues-communication-1161465/ Today, employee engagement is one of the hottest topics in corporate strategy and workforce management circles. There's plenty of good reasons for...

Product Recalls: Enhancing Customer Experience

Product recalls are a part of manufacturing, and these recalls effect some of the largest companies in the world. One key difference that these...

Gen Z Quits Social Media: How Marketers Need to Adapt

Generation Z seems to be having a love-hate relationship with social media. While some have become obsessed with it, others are giving it up...

Building Customer Trust in a Digital B2B World

Image credit: https://www.pexels.com/photo/group-hand-fist-bump-1068523/ In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This...

How Businesses Can Use AI to Improve Personalization Right Now

Today's customers have become accustomed to having their way. They are highly informed, motivated, and won't hesitate to head elsewhere if their needs aren't...

Why Niche Marketing Should Be at the Core of SMB Strategy

Image credit: Kaique Rocha on pexels.com One of the biggest problems that SMBs encounter when attempting to compete online is finding a way to cut...

7 Major Disadvantages of the Sharing Economy

Since the sharing economy launched in the mid-2000s, the traditional way of doing business has changed forever. This gig economy has changed the way...

Customer Perception Can Make a Business Thrive

In 2018, a purchase is never just a purchase anymore, it is an experience. Customers are no longer satisfied with generic products. They want...

What Makes Customers Trust an Online Business?

Whether you own your own business or manage social accounts for someone else, you know that you need to get visitors to trust your...

Is Virtual Support Killing or Enhancing Customer Satisfaction?

A majority of consumers would prefer to talk to a real human being if given a choice. Comedians have long made jokes about people...

Only a Customer-Centric Business Can Deliver a Winning CX

As we move further into the digital age, savvy consumers all over the globe are embracing their newfound power to dictate the terms of...

Three Ways to Achieve Customer Empowerment

Image credit: https://www.pexels.com/photo/woman-carrying-tote-bags-975250/ For years, customer experience experts everywhere called for businesses to empower their employees with the knowledge and skills necessary to properly take...

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