Philip Piletic

Why All Employee Engagement Must Start at the Top

Image credit: https://www.pexels.com/photo/advice-business-colleagues-communication-1161465/ Today, employee engagement is one of the hottest topics in corporate strategy and workforce management circles. There's plenty of good reasons for...

Product Recalls: Enhancing Customer Experience

Product recalls are a part of manufacturing, and these recalls effect some of the largest companies in the world. One key difference that these...

Gen Z Quits Social Media: How Marketers Need to Adapt

Generation Z seems to be having a love-hate relationship with social media. While some have become obsessed with it, others are giving it up...

Building Customer Trust in a Digital B2B World

Image credit: https://www.pexels.com/photo/group-hand-fist-bump-1068523/ In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This...

How Businesses Can Use AI to Improve Personalization Right Now

Today's customers have become accustomed to having their way. They are highly informed, motivated, and won't hesitate to head elsewhere if their needs aren't...

Why Niche Marketing Should Be at the Core of SMB Strategy

Image credit: Kaique Rocha on pexels.com One of the biggest problems that SMBs encounter when attempting to compete online is finding a way to cut...

7 Major Disadvantages of the Sharing Economy

Since the sharing economy launched in the mid-2000s, the traditional way of doing business has changed forever. This gig economy has changed the way...

Customer Perception Can Make a Business Thrive

In 2018, a purchase is never just a purchase anymore, it is an experience. Customers are no longer satisfied with generic products. They want...

What Makes Customers Trust an Online Business?

Whether you own your own business or manage social accounts for someone else, you know that you need to get visitors to trust your...

Is Virtual Support Killing or Enhancing Customer Satisfaction?

A majority of consumers would prefer to talk to a real human being if given a choice. Comedians have long made jokes about people...

Only a Customer-Centric Business Can Deliver a Winning CX

As we move further into the digital age, savvy consumers all over the globe are embracing their newfound power to dictate the terms of...

Three Ways to Achieve Customer Empowerment

Image credit: https://www.pexels.com/photo/woman-carrying-tote-bags-975250/ For years, customer experience experts everywhere called for businesses to empower their employees with the knowledge and skills necessary to properly take...

Crypto-Tokens Provide New Ways to Supercharge Customer Loyalty

Image credit: https://www.pexels.com/photo/round-silver-and-gold-coins-730564/ For years now, companies all over the globe have recognized the power of loyalty programs to drive engagement and sales among new...

To Build Authority in Your Industry, Host a Trade Conference

No matter the industry, one of the keys to lasting stability and business success is making your company's name synonymous with authority in the...

Time Management Can Supercharge Employee Engagement

The topic of employee engagement is one that has been the subject of much debate in recent years. There is certainly no shortage of...

Customer Relations are Vital to the Success of Non-Profit Organizations

In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions...

Reverse SEO: A Powerful Reputation Management Tool

For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter,...

It’s Time to Consider Compensation in Employee Engagement Efforts

Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital...

Long-Form Content Marketing Drives Engagement, Not Advertising

In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all,...

Key ways to drive customers to your start up business

Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy...

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