Philip Piletic

Achieving an Authentic Corporate Identity that Will Satisfy All of Your Customers

At one point, marketing experts suggested that companies should feign authenticity until they actually earned it. However, times have changed drastically. Today's tech-savvy consumer will see right through any airs you put on, which can spell doom for an inauthentic campaign. Some pundits have even...

The Customer Service Functions Small Businesses Should be Automating

Today, the rapid advances of technologies like artificial intelligence (AI) and machine learning (ML) are making more types of business process automation possible than ever before. For reasons that should be obvious, big businesses have been the first to jump on that trend, and...

How to Keep Your Customers When You’re Rebranding Your Business

While you might need to rebrand your entire business operation in order to reach a much larger client base, there's always a risk that you could lose the most loyal customers you already have. If you're changing your image, then people might feel that...

How to Adjust Your Business Approach to Make a Better Impression on Your Customers

Making good connections with customers and developing strong business relationships is harder than ever. Everyone is short on time; every interaction matters. Here are some suggestions for different approaches to making a better impression on every customer.  Understand Their Business Better When you understand their…

Customers are Increasingly Worried About Privacy, but May Not be Changing Buying Habits

Mainstream media outlets have been dedicating an increasing amount of time to privacy issues, though new data suggests that little has been done to assuage consumer concerns. While it's important not to forget about the mobile apps and web-based services, a great deal of...

3 Simple Ways to Boost Employee Engagement and Productivity

Today's businesses face innumerable challenges in their mission to grow and expand market share. The nature of many of those challenges tends to shift depending on the industry, but there are two that are common to all. The challenges I'm referring to are maintaining...

3 Ways SMEs Can Use Location-Based Marketing to Deliver a Killer UX

Today's global economy is bigger, more interconnected, and competitive than ever before. That's largely due to the internet, which has all but erased borders and dramatically increased the speed and scale of global commerce. It hasn't been beneficial to everyone, however. For small businesses, the...

CX Improvements can Make Your Business Resilient Against an Economic Downturn

Customer experience management is more of an art than a science to some people. It refers to any number of processes that are supposed to help business owners better understand customer interactions and therefore take steps to meet or exceed their expectations. Unfortunately, so...

Want more conversions? Improve your UX

Do you like dealing with a poorly designed website? Neither does anyone else, judging by the feedback collected from consumers at a number of top online retailers. Any number of potential buyers may be leaving your site for the competition simply because they find...

How to Steer Project Management to a Customer-Centric Road

Customers have never had this many options and demands. The power customers have is quite overwhelming, making project management much more important. A project manager has to be agile, decisive, and must learn to anticipate customers' needs. This is the reason project management needs...

Call Centers Need to Evolve With Customer Expectations

A company's primary goal may be to sell, but to do that, it needs to please customers one way or another. Some people make the mistake of thinking it is businesses that make the economy go round, but the truth is it is the...

Optimizing the Customer Experience for Gen Z

A wise business owner knows to follow their customers' needs. One way to follow customers is to understand customer blocks. For some time, people focused on millennials, but that is slowly changing as generation Z rises. The following is a simple guide to help you...

How to Properly Mix Emotions into Customer Experience

Considering how much marketing experts have focused on data in recent years, it's very easy to forget that consumers are people and not a series of arbitrary numbers stored on a ledger sheet. Successful companies continue to focus on emotions rather than data when...

Reducing Errors Through Technology to Boost Satisfaction

Errors, especially in the medical field, can have dire consequences. Satisfaction in almost every field requires a service to be rendered without errors. Even shipping the wrong package to a customer can have a negative impact on customer satisfaction. Technology, especially big data, has been...

Why a Smooth Payment Process is Important for Customer Satisfaction

While it might be nice to imagine a world where everything is completely free, consumers understand that they need to exchange money for goods and services in order to drive the economy. However, customers don't want this process to be more painful than it...

7 Ways to Motivate Your Customer Service Team

Do you want to motivate your customer service team but you don't know how? Do you wonder why you have to motivate them? It's dependent on your customer's satisfaction. Don't underestimate the power of your customer service team. They're the backbone to your business'...

Rethinking Marketing Funnel Logistics: Understanding Adaptive Engagement

Little do most people know but the idea of marketing has been around for centuries. Although marketing techniques such as advertising and branding on packaging and labelling existed since antiquity, modern-day marketing orientation didn't emerge until the mid-20th century. Relationship-oriented marketing starting taking shape...

5 Ways to Improve the Customer’s In-Store Experience

Image credit: https://www.pexels.com/photo/woman-holding-card-while-operating-silver-laptop-919436/ More people are buying products online than ever before, but brick and mortar stores are still alive and well. Customers still want to see, touch and experience a product before they purchase it. Stores allow them to do that. But today, customers…

How Client Experience Has Become the Focus of Professional Firms

Image credit: https://www.pexels.com/photo/people-using-computers-on-table-1449052/ Professional firms have had to transition to meet their customers’ needs. There was a time when delivering a quality product or service was all that mattered. But the world has changed, and we’ve seen a shift in customer service. There was a…

Multilingual Support and How It Can Boost Customer Experience

Image credit: https://www.pexels.com/photo/achievement-adult-agreement-arms-1153213/ The world is multilingual, and a lot of businesses understand that the Internet has opened up a world of new customers. When a customer lands on your website but isn’t fluent in English, they’ll navigate to their own language when available. When…

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