Laurence Ainsworth
Laurence Ainsworth
Laurence Ainsworth founded Exigent Consulting in 2002 and since then has performed a number of successful turnaround more recently he has worked with businesses to utilise Social Marketing to drive sales performance, customer loyalty and brand recognition. He is skilled at working with, and getting the most from, owner managers.
Is This the Worlds Worst Sales Qualification Question?
Over recent weeks I've seen many businesses fall into this trap and rely on what I think is the world worst sales qualification question....
Comparing the Performance of Linked In and Twitter Ads
I want to say from the start that I'm no SEO specialist or Social Media Guru. I'm a business consultant specialising in supporting High...
Does Spending More On Marketing Equal More Success ?
This was a question that was raised at a recent meeting. It provoked a surprising amount of discussion as on the face of it,...
What Do High Growth Businesses Do Differently?
That’s a question that most of us find intriguing because we all want to know the secret of success. Many business owners I know,...
Time To Review Your Value Proposition.
We can at last say with some confidence that we are seeing some "green shoots of recovery". Recent figures have indicated an acceleration in...
The High Growth Challenge
Growing a business is a challenge in its own right, growing a business in an environment of high growth is doubly difficult....
Death by Social Media?
Help I'm going round in circles! I cant stand it. Every week there is a new must have social media platform which claims...
Does Your Website Pass the “I” “We” “You” Test?
Two-Point Perspective. Write from the readers perspective on your website. (Photo credit: Wikipedia) As the use of websites to promote our brand and generate leads...
Exploiting Your IP For Commercial Advantage
There were a couple times over the last week when I have bumped into Intellectual Property (IP), the first was that there are tax breaks...
Social Media Stop Fighting it and Start Using it
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia) Social Media is going to become...
Cold Calling or Lead Generation, Are We Missing The Key Point?
Over the last few weeks it seems that the intensity of the debate about ditching cold calling and moving to digital lead generation has...
Get Profit from your Sales
English: Cost-Volume-Profit diagram, showing break down of Sales into Contribution and Variable Costs. (Photo credit: Wikipedia) A recent blog post on pricing reminded me that...
Social Networking How To Stop it Becoming a Time Sink
Over the past 5 years, yes it's really that long, social media or social networking has moved from the fringes of marketing to centre...
Pricing objections – what they really mean
Pricing is perhaps one of the most misunderstood issues in business, if used properly it's one of the simplest ways to help you...
The Stresses and Challenges of Managing a High Growth Business
Choosing to follow a path of high growth is not always a conscious decision. I have met many businesses who find themselves in a phase…
Do You Get Business From Social Networking?
Back in January of 2011 I released the figures from a poll which asked users a simple question; Do you get business from social...
Healthy Culture Delivers Better Business Performance
Business performance and culture have always been linked, although its tended to be anecdotal evidence rather than hard statistics. I myself as part of...
Culture – Finding Out What You have
Recently I wrote about the importance of culture in supporting high growth persistent businesses. I've had a couple of requests from business owners if...
Culture – Getting the One You Want
This short article will give you practical steps to identify the culture you have now and the culture you would like to have to...
Managing High Growth: Using Your Culture for Competitive Advantage
In my earlier piece about the importance of culture in high growth businesses I talked about how culture is considered a soft skill and...