Larry Alton
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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
Marine businesses like shipyards, dealers, and shippers need to ensure their customers get the best possible service if they want to thrive. Better...
Customer churn kills businesses. It’s on you to calculate your customer churn rate, identify the root causes of your customer churn, and...
Businesses exist to make money. Even charitable organizations require revenue or funding in order to continue operating and adding value. Thus, when...
If you’re the landlord of a rental property, it’s important to think of your tenants as your customers. These are the people...
Whether you’re simply redesigning your site or are completely overhauling your web presence, a new website is a perfect opportunity to strengthen...
Customer reviews have become one of the most important ingredients for the success of an online business. People are more likely to...
In many cases, it’s not the company that offers the best product or the lowest price that wins the customer – it’s the...
When it comes to driving conversions, one of the most important issues any business faces is that of user experience and interface ...
Your CRM helps your company earn new business and create a seamless customer experience — but are you getting the most from...
Take a look at various marketing campaigns today and you’ll notice a trend: companies aren’t just focused on meeting a need, but many...
Practicing genuine philanthropy can help you increase sales without raising prices or diminishing the quality of your products and services. Research shows...
Most ecommerce businesses process an online transaction, ship out the product, and move on to the next order. While efficient, this approach...
Choice is usually regarded as the ultimate expression of freedom. In many ways it is. Being able to decide every facet of your...
Many modern brands have already adopted a multichannel approach to customer service. They incorporate many methods of communication, and many touchpoints for...
There’s always some debate about the things that attract customers to a travel brand or product. If you’ve been banking on loyalty ...
When it comes to customer service, it’s the expense that most businesses complain about. If you find that it’s hard to fit...
No matter what you sell, your business depends on customer satisfaction. When your customers are happy, your company has a better...
Customer loyalty is imperative if you want your business to succeed. The cost of retaining a customer is 6 to 7 times...
As an industry, real estate has always relied on the in-person interaction between potential buyers and properties to close a sale. This made...
People are confronted with thousands of decisions every single day. Some are important and others are relatively insignificant. From a business perspective,...