Dateme Tamuno

Humour and Romance Redefining the Digital Customer Experience in 2016- Harvey Nichols Case Study

A few days ago, a colleague said in utter surprise and excitement “You won’t believe the message I received when I unsubscribed from Harvey...

The customer journey to online purchase – 10 predictions for 2016.

As we lead up to Christmas findings indicate that 62% of US consumers will have researched Christmas gifts by looking on Amazon and 44%...

How E-A-T is an important ranking factor for Google and how you can make...

A few days ago I attended the first mobile advertising boot camp organised by Google. The welcome slide on the projector had the name...

Easy Jet Shows Why Customer Intelligence will be Pivotal for Digital Marketing in 2016

A few days ago a friend of mine received an email campaign from Easy Jet. She was so thrilled and sent a screenshot of...

Trust in the digital age, how far is too far? A Vodafone and TalkTalk...

Last night, I was scrolling through the BBC website to get an update on the English premiership results. I was suddenly taking aback, when...

How do customers respond to change? The 5 pence bag case study.

About a few weeks ago, shoppers in England were required to pay for plastic bags. It is a meagre 5p cost but has led...

10 quick tips on improving the web chat experience

A few days ago, I was experiencing some technical issues with my FTP (File transfer protocol) software and a crawling error message from Google....

Search marketing insights from O2’s ‘be more dog’ advert

I came across the 'be more dog' advert by O2 a few days ago and it got me pumped up. It was a breath...

Whatsapp new Emoji and lessons for CX personalisation

A message from a friend on Whatsapp went thus: “Random question but which hand of Emoji suits me best?” The response she received was...

7 Social media marketing insights from Google Doodle

Most mornings, before carrying out a search on Google, the first feature that gets my attention from the homepage is the Doodle. Let’s start...

10 common misconceptions about customer intelligence

A few months ago, I listened to an interview from the founder of a new customer intelligence platform. This start-up is addressing the field...

Amazing Grace powered customer experience from Amazon

Amazing grace is a popular hymn written by John Newton and the term Grace is a popular term used in faith to symbolise ‘forgiveness.’...

How life coaching is redefining customer experience in 2015

A few months ago, a speaker at an event, talked about a special experience he had with Virgin train. This special experience for this...

One important lesson from GoDaddy’s customer service

A few days ago, my GoDaddy account was locked, as it indicated I had tried using the wrong password. It was a great inconvenience,...

Amazing insights from Amazon’s Customer Experience

Several customer experience ratings have been carried out over the years, in unravelling the top CX companies. The annual Which report on customer service...

10 fascinating copywriting techniques used by Apple

Apple copywriters know how to write a great copy. I read a blog that revealed eleven techniques adopted by Apple copywriters. This blog expressed...

10 social marketing lessons from the Mayweather Vs Pacquaio fight

The much-anticipated clash between Floyd Mayweather and Manny Pacquaio took place over the weekend. So many boxing pundits and legends have stated that the...

Some real reasons behind user generated contents

A few days ago, I had a chat with a friend, who stated that he had applied to Jack Daniels, to be a promoter...

Twitter partners with Foursquare to put location-based marketing higher on the map

In today’s social media climate, there appears to be a constant flooding of information, which has seemingly contributed to the drowning of user engagement....

Six essential elements of social media management

The buzz-phrase that seems to be thrown around the web is ‘social media management.’ So many platforms and firms out there, in a self-acclaimed...

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