Dateme Tamuno

10 scenarios and 10 psychological intents of insane customers! What do they want?

I will start by posing this thought to you about the so called ‘Insane Customers’- intriguing some view them as, ponder on this: Small-minded companies call them insane, average-minded firms view them as mundane while smart businesses see them as leads. A few days ago...

10 predictions about the undeniable power of online customer reviews

As an avid online shopper, checking out a merchants’ review statistics or percentage before a purchase is made, has become a thing of second nature. I read an interesting article on entrepreneur.com, written by Tomer Tagrin, the co-founder of Yotpo. The article is titled,...

The Irony of companies with a Web 2.0 presence but an anti-social 2.0 attitude.

The emergence of social media- also viewed as a key element of web 2.0, has been envisaged to lead to an effective collaboration and responsive relationship between businesses and customers. It is thought to be a good avenue where businesses could be...

You want your contents to go viral? Then, check this out!

With the unequivocal importance of content marketing in a digital age, where companies and businesses are looking for different ways to pulling in traffic- which obviously helps grow traction and sales. Viral contents are now a powerful concept to bringing in the online numbers...

Do choices enhance or decimate customer experience?

Oracle wrapped up a report titled: ‘Eight steps to great customer experience for government agencies.’ In this paper, offering multichannel choice was the fourth element- as they end up tagging customers that utilize a multiple of channels- online, telephone and retail as ‘Channel bouncing...

16 Poignant maxims in customer recommendation

These are sixteen maxims or thoughts I have coined around the subject area of customer recommendation: 1)When you plead for customers to recommend your company, it is indicative of desperation; the moment you request for them to refer you to other customers, it...

Parcel Farce VS Parcel Force: Case of a negative experience powered customer branding.

A day ago I visited the Trustpilot review site and was stunned by this review heading: “Yet another Parcel Farce.” A brief synopsis of the customer experience: the customer had ordered a product from Made.com and was told of an imminent delivery on a...

NPS has got more to do with the message than the metrics

Richard Evensen, formerly of Forrester research, wrote a blog titled ‘Stop using NPS, but please save the question.’ In this blog he exposed the shortcomings of the net promoter score, voice of the customer solution. He opined, “For most, I would have...

Future of service: will HELP be found?

I popped into a Tesco express in the west of London, England, to grab a quick lunch when I suddenly sighted a very huge man. This was not the security guard, in case you are wondering, but a member of staff armed with a...

Facebook is the number one channel for customer service- are you getting more likes...

Accent marketing just concluded a recent study that surveyed over 1,000 consumers throughout the United States. The study revealed Facebook as the most favoured social media channel, for customer service- with a percentage of about 82%. It is understood that customers have transcended the...

Customers are always right, is a myth. Showing them their right is the meat...

A very common phrase that is always used within the business scene is: 'customer is always right.' Now, one could argue that it is mostly used by customers- for their own advantage. Well we could leave the argument- for or against, on the shelves...

Sir Richard Branson’s secret sales trick.

A few hours ago I was going through twitter and ran into a post from virgin start-up, an entrepreneurial financing and mentoring non-profit organisation, set up by Sir Richard Branson. The tweet caught my wondering attention, when it stated the entrepreneurial mogul’s secret formula...

Email marketing has gone viral- a complete virus, to customer experience without these essential...

Email marketing or automation has become an important marketing tool adopted and utilised by marketers around the globe. It is a cost effective way of communicating with your customers about your products and services. Marketers believe it should be an engaging tool that offers...

How to prevent your UX bounce rate from bouncing as high as Michael Jordan’s...

The game of basketball witnesses a lot more bounce of the ball than most sports. You don't have to be a basketball fan to relate with this post, just keep your attention bouncing steadily, as this post gets more interesting. In this beloved game of...

Richard Branson proposed the ‘mum test’ for validating ideas and 2014, advocates for the...

A December 2013, issue of the entrepreneur.com magazine, featured a Sir Richard Branson Q&A article. If you might be wondering who Sir Richard Branson is, he is a world renowned entrepreneur with about 400 companies under his belt. A student, who is doing a...

In 2014, voice of the customer is 2.0- why are you offering customers to...

It was about seven weeks ago, that I had dinner with two former customer experience top executives, and currently principal consultants for one of the top customer experience consultancy. We were sharing opinions around topical customer experience issues, ranging from loyalty, customer feedback platforms,...

‘Yes darling or okay babes’- the role of semantics in endearing or endangering customer...

I am a big lover of fruits- with a very sweet and soft spot for bananas, pears and apples. A few hours ago, I made a short trip to an open air fruit market, at south east London. I was torn between two fruits...

How a single and tiny punctuation mark transformed customer experience.

Punctuation marks are a common phenomenon in writing- more like the unique straight or overcast stitches, which holds together and garnishes the literary attire. These tiny but significant elements act like a concierge- by helping show a reader where a sentence starts and ends....

What does voice classification in singing have to do with the voice of the...

Voice classifications are a very important element in the music industry. These voice categorisations are determined but not limited to vocal timbre, vocal tessitura, vocal range and transition points. Now you might be wondering what this has to do with the voice of the...

Talk about CX customization in 2014, you need to understand accents. What accent does...

Businesses around the globe have to adopt, adjust and tailor their services to meet the peculiarities of their customers. Accent, is an integral part of the customization of customer experience- companies are required to consider this as a critical aspect of their customer strategy....

New Posts