Dateme Tamuno
Dateme Tamuno
Dateme Tamuno (Tubotamuno) is currently working as part of the SEO and PPC delivery team for UK based digital agency, Cariad Marketing. He has also completed a book on user-generated content marketing.
As twitter acquires periscope, live video streaming apps will transform social media marketing in the second half of 2015.
If you are following the social media landscape, you may have noticed that Twitter recently acquired a live video streaming app known as Periscope....
Online reviews- why the bad ones are also good.
You might be wondering how brands could benefit from negative online reviews. Most online based businesses run scared and suffer in trepidation with the...
How to spot fake online reviews
Online customer reviews are gaining supreme level of importance for brands across several social media channels, blogs and peer-to-peer forums. Online booking companies like...
10 reasons why social brand advocates are more important than influencers
Marketing across social media is continuing to gain more attention, as businesses seek to reach new and wider audience. In trying to achieve this...
How geographical location determines social brand sentiments.
In my previous post, I clearly highlighted how the uses of negative, positive and neutral metrics, in analysing the sentiments of customers are at...
Social Sentimental analysis: transcending positive, negative and neutral metrics
Companies are continuously seeking innovative and effective ways, to understanding the sentiments or socialized feelings consumers have towards her brand. There is a plethora...
Social CX insights from crowd funding platforms
Social customer experience has gone beyond the traditional social media platforms like Facebook, Twitter, LinkedIn- also transcended online feedback communities like Yelp, Trust pilot...
Customer managed relationships (CMR), a rebranding of CRM or just a philosophical change?
Marketing thought leader, Seth Godin, wrote a blog titled: ‘CRM is dead.’ In this blog, he cited how Disney destinations marketing division, now have...
15 Social CRM predictions for 2015
In 2007, George Colony, the CEO of Forrester research, understood the changing CRM landscape and opined: “It’s now a two-way conversation. Listen, respond and...
7 reasons why storytelling, creates emotionally engaged online communities.
As companies look for ways to create and maintain emotionally engaging online communities, storytelling has been identified to be a good enabler. Dom...
Touching your customers in a contagious manner: The Starbucks way.
On a cold Saturday morning, I popped into a Starbucks at Embankment London, to get a hot chocolate and a bottle of water. It...
Why Social CRM and not traditional CRM, makes a company more emotionally intelligent
The book titled: CRM at the speed of light: Social CRM 2.0 strategies, tools and techniques for engaging your customers, written by social CRM...
10 great ways to leverage on customer emotions in 2015
As companies canvass around, looking for ways to gain competitive advantage in 2015, it is looking a lot clearer, that prices and product quality...
5 reasons why customers demand to communicate with a human
Communication is a very important element of customer-centric organizations and is also the most important element in mitigating customer stress. Imagine you are on...
The interplay between intelligence quotient (IQ) and emotional quotient (EQ) in boosting sales performance.
I would start by posing this question to you: Have you ever been in a situation, where a smart salesperson, was trying so hard...
Empathy-building intelligence: Four drivers of human behaviour
A few days ago, I stumbled upon a blog post, written on how writers could connect and attract with more readers- through understanding the...
Emotions on luck and how they impact on the brand experience
A few days ago I got chatting with a very friendly and enthusiastic lady- as she got talking about brands-favourites and least favourites. ...
Using social intelligence to improve web 2.0 customer experience
A few hours ago I stumbled upon one of the most interactive, less formal and funniest tweet engagement by a company and a customer-...
Emotional intelligence 2.0 strategies in customer experience
A few months ago, I was in a gadget shop, testing out a product and at the background was a customer with a faulty...
How twitter identifies and defines 9 components of a great customer service.
Out of a raw and uncooked curiosity, I sought out to uncover, what elements make up and defines a great customer service. This sudden...