Charles Nicholls

Video blog: Shopping Cart Optimization Walkthrough

In this video blog, SeeWhy Founder Charles Nicholls reviews the CPO Milwaukee power tools ecommerce website, from a remarketing standpoint. There's no substitute for testing when it comes to optimizing shopping carts. But once you've have tested and tuned, and your conversion rate has improved,...

Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (part 2)

In my last blog we covered how shopping cart abandonment rates vary in the run up to black Friday and Cyber Monday. The shopping cart abandonment rate is significantly higher than normal in the run-up to Black Friday. Once the majority of retailers rolled...

Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (Part 1)

So far in 2010 Shopping cart abandonment rates have been 7% higher compared with 2009. So it was with great interest that we were watching online customer behaviour over Black Friday, the holiday weekend and CyberMonday, traditionally the biggest online shopping weekend of the...

Web Form Design Checklist

On average, 62% web forms are abandoned before completion – this means that organizations are losing out on a lot of potential leads, applications and quotations, which results in lost leads and ultimately lost revenues. So in this, the first of two blogs on...

eCommerce Trends to Watch This Holiday Season

Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between Labor Day and mid-November we can expect online customers to change their behavior by deferring purchases. As an industry, we...

Website Conversion Priorities for eMarketers in the Next 12 Months

On July 27, SeeWhy conducted an online poll among 221 eMarketers. The results reveal some potential shifts in focus over the next 12 months: shopping cart recovery, reducing landing page clutter, link building, and transactional email all emerge as top priorities. The poll also looked...

Making the Most of Transactional Email

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only...

How Old-School Catalogs Help Drive Up Online Sales

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted…

Understanding Which Website Conversion Rate to Use

Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that a lot of people are a bit fuzzy on their website conversion and abandonment rates. This blog is intended to...

Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online

‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’ This is a great question, and it’s worth considering in more depth. Recent research shows that coupon redemption is at an all time high, and at the same...

Amazon Validates Facebook’s Importance to eCommerce

Amazon has announced that it has implemented a range of Social Commerce features based on Facebook Login and Facebook Recommendations. This is a significant move for Amazon, with implications for the ecommerce sector. Amazon has for long had its own social features (such as...

Amazon customer philosophy is behind earnings miss

Normally when companies announce a 40%+ in increase in costs and miss analyst expectations, their stock takes a hit. Last week Amazon was no exception, with their stock dipping by 15% immediately after the news, but has subsequently recovered to the $118-$120 where it...

Ben and Jerry’s Abandon Email, and their Fans

The news that Ben & Jerry’s ice cream will stop sending email to their 1.3M customers is, frankly, remarkable. What were they thinking? Are they nuts? Their plan, announced in an email to their subscribers last week, said that they will be discontinuing email—in favor…

Social Commerce: Most Marketers View Facebook as a Source of Traffic

The advent of some high profile ecommerce sites on Facebook, such as 1-800-Flowers and Disney’s Toy Story 3 ticket application, have sparked a debate about whether to build duplicate ecommerce sites (or subsets) on Facebook itself. Ecommerce applications on Facebook have typically been promotional in...

Facebook’s Social Plugins Challenge Google

Some eight weeks ago, Facebook announced its Open Graph and social plugins. By almost any measure, this can be considered one of the most successful launches in history. Within 24 hours Facebook had served 1 billion ‘Likes.’ Within one week, Facebook Like had been...

Top Three Facebook Social Plugins for eCommerce

Facebook is the next Google. By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook:...

IBM Acquires Coremetrics; Stifles Web Analytics Innovation

IBM's acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of Omniture and ATG’s purchase of Webtrends. Okay, the ATG Webtrends deal hasn’t happened yet, but it could. The problem is that...

Tech-Savvy Consumers Drive Up Shopping Cart Abandonment Rates

As more website visitors become more experienced online, even more visitors will abandon their shopping carts, and online comparison shopping will become ever more commonplace. A new shopping cart abandonment study by Forrester Research shows that these trends are on the rise. According to the...

Reasons Why Website Visitors Abandoned their Shopping Carts

Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent Forrester research. But these are just the ones that made it through the process: ever since the very first online...

Get over Facebook privacy; start liking Facebook ‘Like’

Facebook’s CEO Mark Zuckerberg has been in the firing line all this week over Facebook’s privacy controls, and today the company has responded by simplifying their privacy controls and launching a new ‘Like’ feature. Vocal Facebook users have been arguing that the Facebook privacy controls...

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