Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
When Tom Davenport keynoted the Conversion Conference in San Francisco this week, he set out to inspire ecommerce teams to focus on the business,...
When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that...
New research shows that email remarketing drives higher order values, by as much as 155%, and that the majority of customers who are going...
In this video blog, SeeWhy Founder Charles Nicholls reviews the CPO Milwaukee power tools ecommerce website, from a remarketing standpoint. There's no substitute for testing...
In my last blog we covered how shopping cart abandonment rates vary in the run up to black Friday and Cyber Monday. The shopping...
So far in 2010 Shopping cart abandonment rates have been 7% higher compared with 2009. So it was with great interest that we were...
On average, 62% web forms are abandoned before completion – this means that organizations are losing out on a lot of potential leads, applications...
Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between...
On July 27, SeeWhy conducted an online poll among 221 eMarketers. The results reveal some potential shifts in focus over the next 12 months:...
Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented...
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the...
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that...
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’ This is a great question, and it’s worth...
Amazon has announced that it has implemented a range of Social Commerce features based on Facebook Login and Facebook Recommendations. This is a significant...
Normally when companies announce a 40%+ in increase in costs and miss analyst expectations, their stock takes a hit. Last week Amazon was no...
The news that Ben & Jerry’s ice cream will stop sending email to their 1.3M customers is, frankly, remarkable. What were they thinking? Are they...
The advent of some high profile ecommerce sites on Facebook, such as 1-800-Flowers and Disney’s Toy Story 3 ticket application, have sparked a debate...
Some eight weeks ago, Facebook announced its Open Graph and social plugins. By almost any measure, this can be considered one of the most...
Facebook is the next Google. By that I don’t mean that Facebook is going to release a search engine, but that it will become a...
IBM's acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of...