Charles Nicholls

Video blog: Shopping Cart Optimization Walkthrough

In this video blog, SeeWhy Founder Charles Nicholls reviews the CPO Milwaukee power tools ecommerce website, from a remarketing standpoint. There's no substitute for testing...

Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (part 2)

In my last blog we covered how shopping cart abandonment rates vary in the run up to black Friday and Cyber Monday. The shopping...

Lessons learned from Cyber Monday Shopping Cart Abandonment Patterns (Part 1)

So far in 2010 Shopping cart abandonment rates have been 7% higher compared with 2009. So it was with great interest that we were...

Web Form Design Checklist

On average, 62% web forms are abandoned before completion – this means that organizations are losing out on a lot of potential leads, applications...

eCommerce Trends to Watch This Holiday Season

Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between...

Website Conversion Priorities for eMarketers in the Next 12 Months

On July 27, SeeWhy conducted an online poll among 221 eMarketers. The results reveal some potential shifts in focus over the next 12 months:...

Making the Most of Transactional Email

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented...

How Old-School Catalogs Help Drive Up Online Sales

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the...

Understanding Which Website Conversion Rate to Use

Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that...

Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online

‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’ This is a great question, and it’s worth...

Amazon Validates Facebook’s Importance to eCommerce

Amazon has announced that it has implemented a range of Social Commerce features based on Facebook Login and Facebook Recommendations. This is a significant...

Amazon customer philosophy is behind earnings miss

Normally when companies announce a 40%+ in increase in costs and miss analyst expectations, their stock takes a hit. Last week Amazon was no...

Ben and Jerry’s Abandon Email, and their Fans

The news that Ben & Jerry’s ice cream will stop sending email to their 1.3M customers is, frankly, remarkable. What were they thinking? Are they...

Social Commerce: Most Marketers View Facebook as a Source of Traffic

The advent of some high profile ecommerce sites on Facebook, such as 1-800-Flowers and Disney’s Toy Story 3 ticket application, have sparked a debate...

Facebook’s Social Plugins Challenge Google

Some eight weeks ago, Facebook announced its Open Graph and social plugins. By almost any measure, this can be considered one of the most...

Top Three Facebook Social Plugins for eCommerce

Facebook is the next Google. By that I don’t mean that Facebook is going to release a search engine, but that it will become a...

IBM Acquires Coremetrics; Stifles Web Analytics Innovation

IBM's acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of...

Tech-Savvy Consumers Drive Up Shopping Cart Abandonment Rates

As more website visitors become more experienced online, even more visitors will abandon their shopping carts, and online comparison shopping will become ever more...

Reasons Why Website Visitors Abandoned their Shopping Carts

Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent...

Get over Facebook privacy; start liking Facebook ‘Like’

Facebook’s CEO Mark Zuckerberg has been in the firing line all this week over Facebook’s privacy controls, and today the company has responded by...

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