Charles Nicholls
Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
Analysis: How Shopping Cart Abandonment Affected Cyber Monday and Black Friday
In case you hadn’t noticed, yesterday was Cyber Monday, traditionally the largest online shopping day of the holiday season. SeeWhy tracks website conversions and...
Omniture out of fresh ideas, sells to Adobe
At the recent Web Analytics XChange conference, four of the founding fathers of the analytics industry debated the future for web analytics. Amongst them...
Email Transforms Website Conversion
When you think about an email service provider (ESP), you tend to think about large batch-based email blasts, customer promotions and newsletters that will...
Google Analytics Users: We Need New Tools to Turn Website Conversion
As the web analytics' market matures, web teams seek proactive intervention with individual visitors (post session remarketing) to drive website conversion Targeted email remarketing helps...
Optimizing Website Conversion: Real-time Monitoring and Abandonment Follow-up
Conversion is one of the most critical metrics for understanding website performance. It reveals the site's effectiveness in getting visitors to do what you...
Transforming ‘Lip Service’ into Customer Service
Consumers live in real time, minute by minute. They bank online and check real-time account balances. They book flights with real-time visibility of seat...