Bob Hayes

A Majority of Data Scientists Lack Competency in Advanced Machine Learning Areas and Techniques

Data science requires the effective application of skills in a variety of machine learning areas and techniques. A recent survey by Kaggle, however, revealed that a limited number of data professionals possess competency in advanced machine learning sk...

Machine Learning Engineers and Data Scientists Report Highest Job Satisfaction Among Data Professionals

Results from the Kaggle State of Data Science and Machine Learning survey of data professionals revealed that job satisfaction varies widely across job titles. Data professionals who reported the highest level of job satisfaction were: 1) Machine Learn...

Top Machine Learning and Data Science Methods Used at Work

The practice of data science requires the use algorithms and data science methods to help data professionals extract insights and value from data. A recent survey by Kaggle revealed that data professionals used data visualization, logistic regression, ...

Which Data Science Tools are Used Together?

Analysis of usage of 48 data science tools by over 10,000 data professionals showed that data science tools could be grouped into a smaller set (specifically, 14 tool groupings). That is, some data science tools tend to be used together apart from othe...

Most Used Data Science Tools and Technologies in 2017 and What to Expect for...

The practice of data science requires the use of analytics tools, technologies and languages to help data professionals extract insights and value from data. A recent survey by Kaggle revealed that data professionals relied on Python, R and SQL more th...

Use Machine-Assisted Predictive Analytics to Capture Your Customer’s Heart, Mind, and Pocketbook!

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand....

Brands In One Word – Equifax

We recently collected feedback about Equifax using our #BrandsInOneWord approach to measuring attitudes. This method requires each respondent to provide one word that best...

To be Successful at Data Science, Think Batman, Not Superman

Data professionals talking data science. Click the image to watch our discussion on theCube. I recently made a Batman analogy when discussing the topic of...

Why You Need to Adopt Data Science and Machine Learning in your Customer Experience/Success...

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging...

Data Science Helps Answer 5 Important Questions About Customer Churn

Business professionals are relying heavily on the practice of data science to answer important questions to improve how they manage customer relationships. Data scientists,...

Demystifying Data Science For All

I’m all for helping educate the world about the power of data and analytics. I believe that the power of data science can help...

Customer Analytics Best Practices: Free White Paper

Download the free 22-page white paper by clicking the image. We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., customer experience, customer...

How to Create the Right Customer Health Score

Businesses have been putting the customer at the center of their strategy for decades. Adopting a customer-centric...

State of Analytics In Customer Programs: Customer Loyalty Focus, Machine Learning Adoption and the...

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are...

Are You Asking Customers Too Many Questions? Try Just Two

Customer feedback plays a central role in customer-focused programs. Last month, I argued that we need fewer...

25 Data Science Terms Every Customer Professional Needs to Know

We live in a Big Data world, one in which everything is quantified. As a result, customer-centric professional (e.g., customer experience, customer success) are...

Artificial Intelligence: The Customer Experience Imperative

Customer Experience Management (CXM) is the process of understanding and managing customers' interactions with and perceptions about the company/brand. In our Big Data world,...

Reimagining Your Customer Survey: Fix Three Common Problems

Businesses have a plethora of data sources to help them understand ...

Use These 7 Survey Questions to Measure the Quality of the Customer Experience

A formal definition of customer experience, taken from Wikipedia, states that customer experience is: “The sum of all experiences a customer has with a...

Media and Publishing Industry Leaning on Customer Experience

The media and publishing industry is an evolving one, shifting from old-school print to new-school digital media. In this transition, publishers are confronted by...

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