Will your business make the cut? Are YOU expendable?


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If you think you are seeing more shaggy people these days your right!  37% of Americans are going to the hairstylist or barber less often!  That is just one of many recent findings from a Harris Poll showing fundamental changes in consumer behavior.

As many consumers, squeeze money more tightly how do you (unlike hairstylists) make the cut with consumer spending? Here are a few other casualties of frugality from the Harris Poll:

  • 37% of Americans have switched to refillable water bottles instead of purchasing bottles of water
  • 27% of adults have cancelled one or more magazine subscriptions
  • 17% have cancelled a newspaper subscription. In addition, 11% of  Americans have considered cancelling a newspaper subscription or a magazine subscription
  • 22% of Americans have stopped purchasing coffee in the morning
  • 21% have cut down on dry cleaning.
  • 14% have begun carpooling or using mass transit
  • 22% of U.S. adults have cancelled or cut back on cable television service,
  • and 17% have changed or cancelled cell phone service or cancelled their landline service and are only using their cell phone

For better or for worse, the world has changed.  Customer’s are making decisions about the value of each dollar spent.  Are we giving them practical and emotional value through the products and experiences we deliver? or are WE expendable?

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.



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