Which Strategies Can Uplift Your Mobile App


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When I think of a mobile app, unknowingly, a series of app features I visualize to relish my thought process further, but sadly I get a bundle of pre-existing app features with every mobile app, which do not satiate my creative hunger. This is a common scenario in today’s app world, wherein every mobile app comes with the same package to be sold to the users, with no excitement hidden in that. I know at times it’s the demand of your clients, but it’s your duty to add a dash of creativity and suggest it to your client, believe me, if it is good enough, it would really get accepted and would only help your mobile app’s success chart further.

If you feel there is not enough scope available for the strategies part, and can’t think of something which can really do justice to your app, then below, I have accumulated some of the most useful strategies, if integrated in your mobile app, can help you gain a positive response from your targeted users, and consequently help your client to get a remarkable jump in their revenue cycle.

Security Is A Prime Strategy
I don’t consider security feature as a concern, but as a prime strategy to be integrated into your mobile app. Every mobile app comes with some security code option, which some users opt and some users neglect, but as a mobile app developer, you must not neglect it, and you should integrate an added layer of security which would be tough to breach. Such feature would definitely turn into a major attraction for your users, which would allow them to secure their highly confidential data from high loss.

Unnecessary Notifications

I personally feel notifications are of a great help to increase your sales, but only once they are shared with the correct set of people at the correct time. This is indeed a time-consuming feature and requires you to well-observe and study your users’ activities, their interests, and their transactions and depending upon the research result, you HAVE TO share the notification with them because no one wants to be bugged by unnecessary notification reflecting on their mobile’s screens now and then. So, don’t OVERDO this feature, but learn what are the limitations to play well with the strings of this strategy.

In-app chatting

As the name suggests, this feature In-app chatting is entirely different from in-app messaging and is focused on getting the two-way, back-and-forth conversation with a customer representative within a mobile app platform. It really helps you to empathize with your user’s issues, which they face in the usage of the mobile app, it helps them to have a crystal clear solution to their app issues and reduce the chances of clutter miscommunication which only hypes the issue further. This feature works on two different strategies, one you are allowed to attain a healthy relationship with your existing users and converting your mobile app users into loyal customers and also it works as a marketing tool for your potential user base, which attracts a major crowd due the efficient support system you offer to enhance the user experience. Remember the rule, one happy customer opens the door to many, and one unhappy customer shuts the door on millions, so invest your energy in integrating the in-app chat feature to build a strong in-app chat support for your users.

Try For Multi-Platform

A mobile app aims to reach the wider audience to expand the business opportunities further, so it means it needs to be catered to a huge chunk of users across the app market. But unfortunately some of the business owners, consider a particular set of their market requirements, only focus on one particular app platform, which in return neglects the other platforms, this strategy is not so healthy for your mobile app future in the long run, maybe for a start you may pick the one particular platform depending upon your budget, but sooner your mobile app gets recognized by the users, you must adopt the multi-platform approach for your mobile app. The idea is that you must allow your mobile app to reach wider user base and make your app universal.

Your mobile app can survive on its existing features, this thought itself dominates the historical values, and must be eradicated from your memory bank fully. When you expect your mobile app to function well in the app world, then you need to be different from others and need to portray your app in an exceptional mold, which would fit the user’s requirements and expectations in one go only. I really hope the above-mentioned strategies would help you to carve a beautiful mobile app with the help of a top mobile app development company, and your business would chart the success ladder with a mobile app.

So till my next blog comes to fancy you further…keep reading and stay tech active…
Till then Ciao 

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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