Where does your Sales Call fall on the Blah-Blahmeter?

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Dan Roam describes the BLAH-BLAHMETER, his custom-made bulls**t detector.

From Dan’s book,Blah Blah Blah: What To Do When Words Don’t Work

Did your last sales call pass the test?

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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