What should be included in a SEM proposal?


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Search engine optimization (SEO). SEO is the process of affecting the visibility of a website in a search engine’s natural or unpaid (organic) search results.

Pay per click (PPC). PPC is the process of paying for a click through bidding on a key phrase.

Deliverables you should make sure the vendor will be providing:


  • Gain Understanding of Client Business
  • Establish Goals and Objectives
  • Establish Key Metric Benchmarks
  • Deliver Competitive Site Analysis
  • Deliver Site Design Scorecard
  • Conduct Search Term Research
  • Select SEO Search Terms
  • Deliver SEO Text & Tags


  • Finalize SEO Text & Tags Implementation
  • Launch Directory Submission Service
  • Launch Optimized Press Release Service
  • Launch Comprehensive PPC Campaign
  • Develop Custom Link-Building Strategy
  • Launch Reputation Management Service
  • Deliver Comprehensive Monthly Reports

Evaluate / Adjust

  • Conduct Website Usability Analysis
  • Execute Link-Building Strategy Monthly
  • Distribute Optimized PR Monthly
  • Monitor Brand Reputation Monthly
  • Deliver Comprehensive Monthly Reports
  • Assess SEO Success & Refine Strategy


  • Implement Website Usability Strategy
  • Execute Link-Building Strategy Monthly
  • Distribute Optimized PR Monthly
  • Deliver Comprehensive Monthly Reports
  • Assess All Results and Next Steps

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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