Search engine optimization (SEO). SEO is the process of affecting the visibility of a website in a search engine’s natural or unpaid (organic) search results.
Pay per click (PPC). PPC is the process of paying for a click through bidding on a key phrase.
Deliverables you should make sure the vendor will be providing:
Discovery
- Gain Understanding of Client Business
- Establish Goals and Objectives
- Establish Key Metric Benchmarks
- Deliver Competitive Site Analysis
- Deliver Site Design Scorecard
- Conduct Search Term Research
- Select SEO Search Terms
- Deliver SEO Text & Tags
Deployment
- Finalize SEO Text & Tags Implementation
- Launch Directory Submission Service
- Launch Optimized Press Release Service
- Launch Comprehensive PPC Campaign
- Develop Custom Link-Building Strategy
- Launch Reputation Management Service
- Deliver Comprehensive Monthly Reports
Evaluate / Adjust
- Conduct Website Usability Analysis
- Execute Link-Building Strategy Monthly
- Distribute Optimized PR Monthly
- Monitor Brand Reputation Monthly
- Deliver Comprehensive Monthly Reports
- Assess SEO Success & Refine Strategy
Advancement
- Implement Website Usability Strategy
- Execute Link-Building Strategy Monthly
- Distribute Optimized PR Monthly
- Deliver Comprehensive Monthly Reports
- Assess All Results and Next Steps
