What root system supports your business relationships?


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When I discuss social media with clients, we consider various methods of building relationships with people and the development of a collaborative community of people interested in what they can provide. It brings to mind the similarities found in nature. It has been awhile since I had Plant Biology (college in early 70’s) but because I have a strong background in farming and live in the country, I automatically picture plants and roots.

You will start out with a seed. With nourishment, care and some time it can turn into a thriving organism. “Organism” is another name for lots of cells relating to each other in an orderly way.

This analogy can also apply to a business that starts as a seed thought in the mind of an entrepreneur and blooms to a full-fledged profitable business.

Just like organisms, some business relationships have a long ‘tap’ root that goes deep and supports the relationship through the good and the bad times.

Other relationships seem to have a ‘finer’ touch and more breadth than depth.

So you see, relationships between people will have different patterns just as in nature.

As time passes, the relationship may become uncared for and “weeds of discontent” may develop. Over 60% of a businesses customers will leave because they don’t feel that they are being cared for.

Make sure your business has a customer-centric business philosophy supported by a system for Success with CRM that nurtures and cares for them.

Take a hint from the Natural laws. Develop a strategic plan for building relationships and take the progressive actions in relationship development.

That way, when the time comes, the relationships have developed from Know to Like to Trust.

A blooming relationship whether in nature or in business is something to relish and smile about!

I certainly enjoy Spring and what is to come. How about you? We’d like to hear your comments below……

Republished with author's permission from original post.

Dick Wooden
CRM specialist to help you get the answers you need with sales, service, and marketing CRM software. I help mid-sized businesses select, implement and optimize CRM so that it works the way their business needs to work. My firm is focused on client success with remarkable customer experience, effective marketing and profitable sales using CRM strategy and tools.


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