What does it take to succeed in Social Games?


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Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and UK alone.

And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman! (for more on survey results, see this link)

So with a fast growing affluent user base, what does it take to succeed in Social Games? Here is an excellent Panel Discussion on what issues leaders in this space grapple with on a daily basis?

Panelists are:

Republished with author's permission from original post.

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.


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