If you’re a marketer or an entrepreneur looking for some opportunities to promote your products or your business in general, you must have come across the word media kit.
So what exactly is this media kit, and how do you create it?
A media kit is nothing but a document that includes information about your business. This usually is your about section, your contact details, your company mission, your product information, who your users are, and all other relevant information that can give a quick overview of your business.
Ideally, media kits are used by journalists, sponsors, and collaborators, etc., to create a story about your business which, in turn, will help you promote it to gain more exposure and boost your conversions.
The idea is to provide information to media houses so that they can create their story without having to contact you for every little detail that they are looking for.
So by creating a solid media kit for our business, you can ensure that the journalist or blogger, or sponsor creates an impactful story to help you reach your goals.
But what makes a good media kit? Here are some of the important things to include in your media kit to make it a perfect one.
1. Company Bio and Background
Your company bio is the first thing that people will look for when they are creating a story about your business. So your company bio and a quick background of your business are some of the most important details to include in your media kit.
This bio is exactly like your about page. But you need to make it more detailed and informative. Try to keep it at least 1 page long.
To make sure that your company bio is a good one, include the 5 W’s in your bio: Why, Where, What, When, and Who. This will summarize almost everything that a media house, a collaborator, or sponsor might have in their mind.
It’s also a good idea to touch upon the ‘How’. So you can include how you got started and how you’ve reached the place where you are today etc., to make it more informative.
2. Contact Details
The next thing that you need to include in your media kit is the contact details of someone the collaborator or sponsor can contact if they have any further questions. This can be your PR person or anyone of relevance who can provide them with the details they need.
3. Individual Bio
Apart from the company bio, you also need to add a brief bio of the company’s key individuals. This should definitely include your CEO, but you can also add the bios of some of the other founding members of the company.
Doing this is important because the collaborators can then use this information as quotes in press releases or if they plan to publish a written story about your company.
You can include more than one bio in this section. Depending on the size of the company, you can add up to 5 bios here. But make sure you keep each of these bios of about the same length.
We all know the importance of images in marketing. Images are much more powerful than written or spoken words. Just a single image can say a thousand words and can instantly increase your credibility too. So make sure you add some high-resolution images to your kit.
The best images are those that can be used to support the story of your company. This can be from an event, user-generated content, images of your workplace, etc.
But apart from adding just these images, you should also consider adding different artwork to it. For example, you can add your logo, product images, pictures of your CEO and management staff, etc. This will help people visualize your company, products, staff, workplace, etc., better.
5. Recent Press Release
Another important thing to include in your media kit is any recent press release featuring your company. In doing so, always make sure that you add the latest ones.
This will let your journalists know about the updates and tell them what new is happening in the company. It’s a very powerful way of offering a solid picture of your brand and boosting its credibility too.
6. Customer Testimonials
Adding customer testimonials to your media kit is not really a requirement. But using them in your kit can work as a powerful social proof for your business. By showing the happy experiences of your users, you can instantly boost trust amongst your new users. This can eventually encourage them to give your product a try.
7. Interesting Facts
Although the above-mentioned points are the main things that collaborators and journalists look for in a media kit, there’s no harm in adding more information that they might be interested in. This can be anything that helps them grab quick attention from people.
You can add case studies, awards, and accolades, infographics, etc., to make the kit more exciting. You can even add statistics to show your accomplishments. These can make your media kit stand out while making it easy for journalists to get the information they are looking for.
Many businesses don’t really consider it important to have a media kit. But by creating a powerful one for your company or product, you can easily land on more sponsorships, have more collaborators, etc., without having to invest much of your time and effort.
Also, if you have your kit ready, you can easily send them across to several journalists and sponsors together without having to create them separately for each of them. Just make sure that the information you have added is the most recent one, and you’re done.
And remember, your media kit can be a solid source to help you reach your target audience and boost your conversions for more profit.