“We Want Your Help To Grow Our Business”


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When I saw the title on the email, I was intrigued.  I thought, “A new client?”  After all, that’s what we do, we help our clients grow their businesses, but I’d never had anyone approach me so directly before.  Usually, the “grow the business” piece comes disguised in problems and challenges.

I opened the email only to be disappointed.  Yes, you guessed it, an awful sales pitch!  Probably 100’s of you received the same thing in LinkedIn yesterday.

The sales person very blatantly asks for our help in growing their business, meaning they want my money.  At least I have to give them credit for being so bold and direct in their approach.  Too often, it’s masked by some body saying they want to help me, they want to solve my problems, but they never take time to understand my problems, instead pitching a solution.

This email went on in its blatant pitch for its prospects to help the sales person’s company make money.

The sales person said she had carefully researched our business, knowing that we were “into web design development , Graphics and mobile application development.”

Hmmmmm, was that in my profile?  I don’t even know how to spell HTML5, scrum or agile development.  Couldn’t have been the blog site or the web site.

Then I understood, that was their business, and they wanted me to give them money to support their business.

The sales person went on to describe, all the things they did.  Didn’t even try to describe what they could do for me or our business.  The email was entirely focused on them, they even offered a model about how we could interview them about their business.

The sales person closed with, “We assure to have long term business relationship with you.”  (grammar not corrected)

At least the sales person was very clear, she and her company were not concerned about me, my business, or even what we were trying to do.  All she wanted was my money–and for a very long time.

Again, I have to give her credit for the novel and honest approach.  It wasn’t cluttered with all the manipulation or tricks others try to pull, all in the guise of “we want to help you.”  It was a simple, “Give me your money,” plea.

It was far better than being accosted on the street with “Give me your money,” or “Spare Change.”  At least I could report it as SPAM and block the sales person from my profile.

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


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