#527 in the Purple Goldfish Project is taken from a blogpost by Jesse Friedman
“One of my favorite truisms is, “no matter where you go, there you are.” Call me sappy, but it’s a nice way to remember that every place on Earth has meaning, history and identity. But let’s face it: traveling over unknown lands at triple-digit speeds, it’s hard to get a sense of where you really are.
That’s why I’m happy to announce that as a part of our continued partnership with Virgin America, we’ve completely updated the Google Maps data on the touchscreens of every airplane seat. As before, the map shows you almost exactly where you are, and you can zoom and pan to explore. Now, with our beautiful terrain view and fresh Google data, the maps are not only prettier, but also highlight mountains, elevation and other natural features. In other words, it more closely matches what you’d actually see if you had cloud-penetrating eyesight and looked out the window from 35,000 feet.
We hope the new Google Maps can help answer questions like, “Is that Mt. Hood or Mt. St. Helens on the right?” and “What’s that huge canyon over there?” Or, if you want to explore Street View or satellite images of where you’re headed, Google Maps also works great on the in-flight WiFi Internet!”
Today’s Lagniappe (a little something extra) – Here is a short video highlighting the service:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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