Leading Demand Generation and Partner Relationship Management (PRM) Solution Provider Experiences Rapid Growth Due to Social Media and Salesforce.com Integration
SALT LAKE CITY, Utah – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today new customer growth year-to-date in excess of 20 percent. The company credits its productized Salesforce.com (CRM) integrations for its Reseller View™ PRM and Marketing View™ demand generation SaaS products, as well as its new Talk It Up™ social media integration for the success.
“Given the economic situation globally, coupled with our being privately funded, we’ve seen some amazing customer growth so far this year and stayed profitable doing so,” said Erich Flynn, CEO of TreeHouse Interactive. “Our social media and Salesforce.com integrations have proven to be two key product development decisions that are driving adoption. Both are providing impressive value, including the integration of partner accounts, partner forecasts, deal registrations and lead management into existing company CRM workflows, as well as increasing campaign reach and revenue.”
TreeHouse Interactive’s new Talk it Up™ functionality integrates marketing campaigns with sites like Facebook™, Twitter™, MySpace™, LinkedIn™ and others. Announced in May, Marketing View was the first to integrate link shortening and is the only demand generation provider to offer social media marketing for both emails and landing pages. Social media sharing functionality can be added to any campaign with one click. All new contacts are added to TreeHouse Interactive’s demand generation system, where lead qualification and lead nurturing functionality helps marketing teams to fill their lead pipeline and pass sales-ready leads along.
Edge Products and Major League Soccer Team, Real Salt Lake, Improve Marketing Results Using Social Media
New TreeHouse customers Edge Products, a leading automotive chip manufacturer, and major league soccer team, Real Salt Lake, were both early adopters of the Talk it Up™ social media tools. “Using Marketing View’s Talk It Up™ feature, we’ve seen share rates in the 5-10 percent range and increased participation in programs that put people in seats,” said Joseph Allen, interactive marketing manager, Real Salt Lake.
Dave Martinez, CEO of Edge Products added that, “Talk it Up™ has contributed to an increase of more than 40 percent for new entrants coming into our database.” Martinez also indicated that, “Online sales have increased roughly 20 percent since we started using Marketing View.”
aboutGolf, Asigra and BlueArc Integrate Demand Generation with Salesforce.com
New TreeHouse customers and Salesforce.com users Asigra, Blue Arc, and golf simulator manufacturer aboutGolf all made the decision to go with TreeHouse at least in part because of their Salesforce.com integration. “In choosing a demand generation vendor, it was critical we find a company that could help us qualify leads correctly and automatically pass on the sales-ready ones via Salesforce.com to team members that can close business,” said Lindsay Cathers, marketing director, aboutGolf.
Cameron van Orman, senior director of worldwide channels at BlueArc added, “We like that TreeHouse is integrated with Salesforce.com from a PRM perspective. Being able to distribute leads to partners or record deal registrations from partners seamlessly through Reseller View and Salesforce.com was a key requirement for us. Integrating partners into our existing workflows is a huge benefit. We can now automate the passing of a lead from landing page to Salesforce.com, assign it to a partner in their portal, watch it as it moves through the sales cycle and ultimately measure the hard-dollar campaign ROI all the way back in our demand generation system. It’s an amazing capability.”
More information on TreeHouse Interactive products can be found at http://www.treehousei.com.
About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance and industry-leading ROI. For more information, visit www.treehousei.com.
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