Sixteen ounces of a literal perk
#92 in the Green Goldfish Project – Starbucks
A free pound of coffee each week for employees.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video of a speech by Howard Schultz on ‘Building a Global Brand’:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
