#4 in the Green Goldfish Project – Reebok
Some organizations have a company gym. Others may subsidize or pay for gym fees. Reebok took this to the next level in 2010 by converting a brick warehouse at Reebok’s headquarters into an employee exclusive CrossFit “box” or workout center, with six coaches and extensive equipment [named CrossFit One]. About 425 employees at Reebok are taking part in Canton. This benefit reinforces the company’s new mission: to get consumers moving. Participants lost over 4,000 pounds collectively during 2011.
Here’s a YouTube video by Reebok employees on CrossFit One:
Marketing Lagniappe Takeaway: If you come across a benefit that meshes with culture and your mission . . . supersize it. Reebok makes that statement with CrossFit One.
Today’s Lagniappe (a little something extra) – Who is the fittest man on the planet? For the last two years its been Rich Froning:
What is the Green Goldfish Project?
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.
What’s Your Green Goldfish?
