The Summer Sublet ctpboston


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Musical desks at CTP

#33 in the Green Goldfish ProjectCTP Boston

ctp boston summer sublet green goldfish

This cutting edge agency in Boston has a fun program called the Summer Sublet. The principals of the agency give up their offices for the summer and trade places with staff. Names get drawn from a hat and office preference is based on the order of selection.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a look at some of CTP’s work on a little known golf course in North Carolina some people refere to as #2:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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