The repair gives a little extra for good measure

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Stan Phelps
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#714 in the Project is taken from Solar Refrigeration and Appliance Repair

appliancesTweet by @sarabethG

“The repair man gave me lagniappe: A lesson on making the machine better. Being a romance writer, I shall write a scene that is much racier.”

Today’s Lagniappe (a little something extra for good measure) – Ever seen a possessed washing machine. This one seems extremely agitated about 53 seconds in. An instant classic:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
9 INCH marketing
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.
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