The Man Aisle: a non-technological based grocery store customer experience


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I love examples of basic applied customer experience without the use of technology. The last time I blogged on a grocery store concept is was all about the technology – the use of QR codes to create a new kind of shopping experience. Recently, I came across a grocery store in New York City that did something a bit more basic. They thought about a particular segment and designed an experience for it (no technology involved).

The New York Post reports that Westside Market has created a “Man Aisle” to make it easier for men to make their selections. Some ESPN research shows that 31 percent of men are shopping for their families, up from 14 percent in the 1980s. Westside market jumped on this bit of information creating the “Man Aisle”. Men are also forgetful and do not tend to carry shopping lists when it come to shopping according to Westside Market. So they created a shopping experience to accommodate the trend and the behaviour.

The “Man Aisle” is stocked with everything a reluctant shopper might need from condoms to steak sauce. In classic customer experience form Westside Market also injected a bit of fun into their “Man Aisle” product mix including brand names that could be seen as tongue in cheek like Chock full o’Nuts coffee.

The reaction has been great so far.

Republished with author's permission from original post.

Qaalfa Dibeehi
Qaalfa Dibeehi is the author of "Achieving Customer Experience Excellence" and "Customer Experience Future Trends and Insights". He has 20+ years experience in the customer experience related space with particular emphasis on organisations that have a dual commercial and social/community responsibility. He is Non-Executive Director at Emerge. Previously, he was Chief Operating and Consulting Officer at Beyond Philosophy and Director at Fulcrum Analytics. He has an MBA from NYU and three other Masters Degrees from City U. of New York in Statistics, Psychology and Health Care Administration.


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