The Best B2B Marketing Ideas of 2010


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It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on.

I want to hear your favs too. What did I miss? Please send them to jeff.ogden at or via Twitter at @fearlesscomp.

Maybe you’re asking “Why not printed content?” Many of these companies also have terrific ebooks, blogs and white papers, but in this list I want to want to focus on B2B marketing key #2 – Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.” We say this because we find almost all B2B marketing deadly dull.

Content RulesThe great book, Content Rules, urged marketers to “be different.” When I was invited to the special guest on HubspotTV on November 19 , 2010, the marketing take-away I shared was “Think Different.” The examples below are the personification of “Think Different.” They are fun and entertaining too.

If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here. If you like this post, please tell the world – comment, share, etc. Thanks.

Juan Eloqua

This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. (Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.)


This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge.



This is from the supply chain software company in Ottawa called Kinaxis. What’s interesting about this video series, is they make light of their own industry. Kinaxis has a lot of great video content with tons of humor, but this campaign – witty and remarkable, is their very best. It’s also won numerous awards.

Laugh and Learn – featuring the Fearless Competitor

We hate to plug ourselves but this weekly series is a hit. And since we talk about marketing key #2 – Entertain, we live it.
Our aim is to share some irreverent humor each week. Each Friday we publish a new one for the enjoyment of our fans.

A weekly online TV show by this Cambridge, MA inbound software company is fun and irreverent. (Check out the Behind the Scenes post here) In addition, yours truly, the B2b lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Clicking the image plays the show I was on.


Those are a few of the favorites we found in 2010. Did we miss any? We’re happy to add to the list any suggestions you may have. And if you enjoyed this post, could you please Re-Tweet it and/or comment on it?

Focus Roundtable on B2B Lead Generation

Jeff Ogden is President of Find New Customers Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is a lead generation company in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) deliver low cost lead generation developing and implementing marketing lead generation programs to improve the way you find and acquire high quality sales leads using best practices in b2b lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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