Thanks Henry – We Appreciate it


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For those of us who work in the automotive industry, we need to remember the historical significance of today. At 4:00AM on June 4, 1896 Henry Ford opened the doors to his shed behind his home on Bagley Avenue in Detroit and test drove his Quadricycle for the first time.

He changed the world.

After two years of development the Quadricycle cruised along at a blistering 32 km/h and even though it broke down on its maiden voyage, it paved the way to the ultimate introduction of the Model T and the world-changing production techniques that would transform life as we know it.

Thanks Henry for making it possible for so many of us to work in an industry that, I believe, is one of the most fascinating, interesting, and fun places to work. Thanks for giving us an excellent standard of living because of the revolutionary production techniques you employed. And thanks for building a global industry that has the largest collection of exciting, colorful, and beguiling characters.

You made it possible and on behalf of the automotive industry, I thank you.

Until next time


Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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