The TAS Group Introduces TAS:Pedia, Innovative Web 2.0 Sales Effectiveness Solution


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Virtual Sales Coach Never Sleeps

The TAS Group, the world leader in sustained sales effectiveness solutions, today announced TAS:Pedia, a knowledge portal for sales professionals to accelerate sustained sales improvement and revenue growth.

“We are living in an ever-changing, fast-moving world where salespeople need flexible, contextualized and engaging ways to continuously upgrade their skills and knowledge – anywhere, anytime,” said Jonathan Sampson, director of Customer Operations, Sun Microsystems. “TAS:Pedia is designed to deliver just what’s needed.” It lets salespeople learn at their own pace, when they need it, wherever they are and in the way they want to consume it. TAS:Pedia will give true value to today’s sales professionals.”

Subscribers to TAS:Pedia receive the following:

§ Exclusive online access to the TAS:Pedia sales knowledge portal, including the core ‘best practices’ of proven sales methodologies from The TAS Group in streaming movies, audio, worksheets and other media.
§ Exclusive access to the TAS Master Class Webcasts, a curriculum of sales effectiveness learning experiences, and discussion forum, crafted to address specific sales challenges.
§ Customized, closed-loop learning curricula for sales professionals to reinforce with their managers.
§ License to download TAS:Pedia content to Apple iPods or iPhones, Microsoft Zunes or other media players, suitably equipped smartphones or personal computers.

“Video lives naturally on the web and is increasingly the preferred medium for users to consume content,” said Donal Daly, CEO of The TAS Group. “TAS:Pedia delivers deep sales methodology knowledge through this preferred medium, in bite-size segments, componentized and readily consumable. Now our customers can stay on top of their game though the TAS:Pedia portal, on their favorite media device, smartphone or laptop – or in fact just about anyway they want. TAS:Pedia lets customers decide how and when they want to learn.”

TAS:Pedia is a virtual sales coach that never sleeps. It provides on-demand sales methodology and best practice reinforcement for sustained sales expertise. TAS:Pedia subscribers also get access to experts from The TAS Group through the TAS Master Class Webcasts, exclusive events for the TAS:Pedia community. TAS:Pedia accelerates the progression from sales methodology knowledge – to application of learned expertise – to revenue growth impact.

TAS:Pedia can be experienced directly from The TAS Group’s home page at

The TAS:Pedia Platform – Customization and Collaboration
In addition to the benefits received by end-user subscribers to TAS:Pedia, companies can leverage the TAS:Pedia technology infrastructure from The TAS Group to deliver customized content for their own organizations. The TAS:Pedia platform can host a company’s own content; the content from The TAS Group can be customized on a per-company basis, or entirely new content can be created by The TAS Group on behalf of a customer.

TAS:Pedia is available as an integrated component of TAS Select Live!, or as a sales learning reinforcement and adoption solution for existing licensed customers of The TAS Group.

TAS:Pedia is available immediately from The TAS Group at a monthly fee ranging from $15 per user.

About The TAS Group (
The TAS Group helps companies achieve sustained, predictable and profitable revenue growth through the combination of sales methodology, sales process and enterprise-class technology. The TAS Group has helped over half a million sales professionals succeed and has a global presence serving organizations in all major global economies with native language speaking, culturally attuned, sales effectiveness experts. The TAS Group solutions are available in up to 14 languages. The TAS Group integrates proven sales methodologies and processes with Dealmaker – the most advanced technology platform for lasting sales effectiveness, and reinforced by the TAS:Pedia learning community – to constantly refresh sales learning and best practice behavior. The only sales effectiveness organization with a continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland.

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