Fun is Good
Green Goldfish #160 – Radio Flyer
According to an article in Crains,
All year, team members participate in tricycle races, pumpkin-carving contests, Olympics-inspired games and karaoke events, just to name a few.
Usually there’s a method to the madness,” says “chief wagon officer” Robert Pasin, the company’s CEO, adding that the events fuel a sense of lightheartedness and passion that spurs motivation and drives success. “There’s a big emotional aspect to our brand.”
Here’s a YouTube testimonial on working at Radio Flyer:
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a fun YouTube fan video. A Radio Flyer car:
The example in the post was taken from the Green Goldfish Project. The Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.
