Tapping into the emotional side of your employees and brand RadioFlyer


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Fun is Good

Green Goldfish #160 – Radio Flyer

radio flyer green goldfish

According to an article in Crains,

All year, team members participate in tricycle races, pumpkin-carving contests, Olympics-inspired games and karaoke events, just to name a few.

Usually there’s a method to the madness,” says “chief wagon officer” Robert Pasin, the company’s CEO, adding that the events fuel a sense of lightheartedness and passion that spurs motivation and drives success. “There’s a big emotional aspect to our brand.”

Here’s a YouTube testimonial on working at Radio Flyer:

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a fun YouTube fan video. A Radio Flyer car:

The example in the post was taken from the Green Goldfish Project. The Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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