Tapping into Media Consumption changes


Share on LinkedIn

Changes in media consumption throughout the years has created and destroyed industries.

The creation of telecommunications allowed organisations to speak to their consumers, partners and suppliers across the globe with ease. The rise of the internet gave businesses the opportunity to market to a long tail of consumers, with ecommerce removing the need for high shop front overheads. The birth of the iTunes AppStore led to a boom in the developer industry and thus giving every 15 year old who knew how to code a potential revenue stream.

Although these may be dramatic examples, as an organisation you should always be aware of changes in consumer media consumption – not only for opportunities for your business, but as watch-outs of falling behind your competitors. Has your competition latched onto a new trend and is grasping the opportunity to deliver a great customer experience in an untapped medium? Have a look at what Pepsi is doing to take advantage of the recent geo-location check-in boom.

Check out the Deloitte State of the Media Democracy survey for the latest in changing media consumption, most notably a return to television consumption.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here