Statera Selects The TAS Group as Sales Effectiveness Solutions Provider


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The TAS Group, the world leader in sales effectiveness solutions, today announced that Statera, one of Microsoft’s Gold Certified CRM partners, has selected The TAS Group as its sales effectiveness solutions provider. Statera, which implemented TAS Select™ in April 2007, has seen an immediate return on its investment, winning four key sales opportunities using the TAS Select™ sales methodology and process.

“The great thing about TAS is that it helps us understand the customer’s business objectives and identify how to best meet the customer’s needs,” said Brad Weydert, president of Statera. “Our view is that our customer’s success drives our success and TAS Select helps us design an approach that truly serves the customer. Because TAS Select is built-in to our Microsoft CRM implementation through the Dealmaker software application, it makes it easy to align our solutions with the customer’s needs. This is truly a win-win.”

“We are very pleased that Statera has selected our solutions to help it better serve its customers,” said Donal Daly, CEO of The TAS Group. “TAS Select is a sales methodology supported by technology that helps companies increase revenue by ensuring that the right solution is sold to the customer – one that provides the customer with sustained benefit. Statera gets that – it’s very customer focused.” “We’re looking forward to continuing to help Statera serve its customers better and grow revenue by helping its customers succeed.”

Under this relationship, Statera will also be able to provide best-of-breed sales effectiveness solutions to its clients utilizing the products and services of The TAS Group. “We got a return on our investment in TAS in just four weeks and, where appropriate, we’d like to offer that benefit to our customers,” said Weydert. “Since Dealmaker is so well integrated with Microsoft CRM, we think our customers who use MS CRM could really enhance their sales effectiveness through this solution, and we’re delighted to be able to provide them with that opportunity.”

About Statera
Statera, a business and technology services and solutions provider based in Englewood, Colorado, helps businesses in the Western United States realize the promise of strategic initiative by engineering solutions that bridge the gap between people, process and technology. From strategy through implementation, deployment and support, Statera helps large and small companies implement best practice solutions. Serving vertical markets such as financial services, healthcare, hospitality, manufacturing, media and entertainment, retail, telecommunications and the public sector since 2001, Statera’s core competencies consist of management consulting, infrastructure, productivity and business specific application development. Statera currently employs 200+ people with offices in Denver, Phoenix and Seattle. For more information, please call 720.346.0070 ext. 131 or visit

About The TAS Group (
The TAS Group helps companies achieve predictable, profitable and consistent revenue growth through the combination of sales methodology, sales process and enterprise-class technology. The TAS Group has helped over 400,000 sales professionals succeed and, as a global company, serves companies in all major global economies with native language speaking, culturally attuned, sales effectiveness experts. The TAS Group solutions are available in up to 14 languages. The TAS Group integrates proven sales methodologies with Dealmaker – the most advanced technology platform for sales effectiveness and is the only sales effectiveness company with a continuous multi-million dollar investment in our own dedicated sales effectiveness methodology and technology R&D center. The company is headquartered in Seattle, with international headquarters in Dublin, Ireland.

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