Social Media, Is 7 Percent Enough?


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It’s a fact. Our body language and vocal tones account for 93% of our rapport and trust-building in the communication process.

What does that say about social media communication?

  • We can’t see the body language of our SoMe associates,
  • We rarely hear their voices.
  • That leaves only our words – representing 7% of overall communication factors.

That doesn’t sound like the foundation for powerful, clear communications, now does it?

Our Future and SoMe Separation

By its nature, Social Media creates degrees of separation. That creates risk in that we just plain can’t see the reality behind that darned avatar. Let’s face it, we all know a fake gooroo, manipulative conman or just plain poser in our networks. More than one most likely. Such realities seem to be part and parcel of the medium called social.

I want to be clear. I’m not pointing a finger at every SoMe communication. What I’m questioning is how accurately we humans can sense what’s real and what’s not so real when the majority of SoMe communication is based on written words.

That corresponds to ~ 7% of our senses parsing social interactions. That doesn’t seem like enough to me. But it does seem to explain why the GooRoos do so well!

7% raises an important question

Social communication is becoming a primary form of interaction. What does that mean to our future? If we don’t have the body talk and vocal queus humans require to parse reality from fantasy – how well are we really communicating? Especially given the known and well posers and fakers that are empowered by this aspect of social?

I don’t have the answer to that question.

But I do have to wonder… Do we really know the truth behind that avatar?

Republished with author's permission from original post.

Rebel Brown
Rebel Brown consistently challenges the status quo to deliver optimum solutions and high velocity growth for her clients. She combines the strategic expertise and tactical savvy of a global Corporate Strategy, Launch and Turnaround Expert, along with the leadership and motivational skills needed to get the job done.


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