Social Business By Design


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Everything That Can Be Social, Will Be.

Although short, this was a useful outline of what it takes to become a social business. You can check out there book here for more info.

10 Fundamental Concepts to Achieve A Social Business

Social Design is needed because the days of accidental success are over.

  1. Anyone can participateExample: Intuit – any employee is empowered to solve a customer problem. This capability moved them from #2 to #1 in their industry. When you limit participation, you limit results.
  2. Create shared value by default
  3. While participation is self organizing, the focus in on business outcomes
  4. Enlist a large enough community to derive the desired result
  5. Engage the right community for the business purposeExample: Toyota tweeted press releases which was the wrong venue for reacting to a crisis
  6. Participation can take any direction, be prepared for it and take advantage of it
  7. Eliminate all potential barriers to participation. Ease of use is essential
  8. Listen and engage continuously to all relevant social business conversations
  9. The tone and language of social business is most effective when it’s casual and human
  10. The most effective social business activities are deeply integrated into the flow of work

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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