Smart Business Owners Don’t Leave Blog Design to Designers


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Georges Clemenceau, sometime Prime Minister of France

Georges Clemenceau

I make no claim to be good, let alone excellent, at blog design or the more general field of web design. And I have great respect for good and great designers.

But what I know is that, as a business owner, the design of my blog or other web site is my responsibility and not one to be passed completely on to others, no matter how brilliant the designers and no matter how many prize-winning sites they have to boast of.

To borrow from the great French statesman, Georges Clemenceau, who is said to have remarked that war is too important to be left to generals, web design is too important to be left to web designers.

I am guessing the smarter designers will agree.

Because surely they will want whatever they design to be not just pleasing to the eye but as effective as possible in terms of their client’s business objectives.

I’ve met too many people over the years who have trustingly handed over many thousands of dollars to web designers and have been seriously disappointed when the resulting site did not bring them commensurate returns.

Almost certainly through no fault of the designers who were probably doing the best they could, but without guidance or challenge from the client.

Business owners and executives who will fuss over the most minute aspects of a print brochure design will often leave the design of their web presence – with arguably much more potential impact for their brand – to designers, who are often basically graphic designers who have re-badged themselves as web designers.

Nothing wrong with that, but caveat emptor applies here as for other purchases of goods or services.

Over the weekend I’ve spent a slab of time looking at a lot of blog designs, seeking insight and inspiration for an imminent makeover of this site.

Some of the best insights and inspiration haves come from a Copyblogger post The Strategy Behind the Copyblogger Redesign and the accompanying interview podcast, which I highly recommend for some educational – and entertaining – listening. The post and podcast have helped confirm the appropriateness of my decision to use the Genesis Framework as the platform for the re-design.

I’ve spent some of the weekend time playing around with the possibilities of that framework and I can see that (ed: with the Enterprise child theme) it can work pretty well for me “out of the box”, with plenty of scope for enhancement as I go along.

Over the next week or so I’m also going to do some serious thinking and probably some pen and paper (remember those?) sketching to get as close as I can to a design and layout that is right for my business objectives.

Frankly I doubt that the end result will win prizes, but if it helps me get new clients and is valued by existing clients and other readers I will be more than happy.

My blog, my responsibility.

In the meantime, any tips or tricks you have to share, for getting the right combination of business purpose and technical aspects of blog design, will be welcome.

Image credit: Georges Clemenceau – public domain

Republished with author's permission from original post.

Des Walsh
Des Walsh is an executive leadership coach, social media strategist and LinkedIn expert. He is passionate about sharing his understanding of the benefits of social media in a way that makes good sense for business.


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