Silverpop Integrates SeeWhy to Help Web Conversion

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Silverpop and SeeWhy Partner to Provide Automated Email Follow Up Shown to Convert up to 50 Percent of Website Abandoners

* Supports best practices for remarketing to website abandoners
* Offers a real-time remarketing solution that users can implement quickly and easily
* Real-time follow up proven to help ecommerce companies tackle shopping cart abandonment

ANDOVER, Mass. — September 8, 2009 — Silverpop ®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with SeeWhy, Inc. , the website conversion company, to integrate Abandonment Tracker Pro and simplify a website owner’s remarketing efforts. The integration enables optimized and automated, real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.

SeeWhy Abandonment Tracker Pro brings automated, real-time email remarketing to Silverpop Engage Transact customers. The result is a real-time remarketing solution that users can get up and running very quickly and easily, enabling them to send follow-up emails to website visitors immediately following abandoned sessions.

“Retailers understand that time is of the essence,” said Loren McDonald, vice president of industry relations for Silverpop. “This partnership provides our customers an opportunity to gain back an otherwise lost sale by tracking web abandonment in real time and allowing easy email follow up to provide further customer support.”

Realizing Real-time Email Follow Up

Abandonment Tracker Pro is a software-as-a-service (SaaS) offering that automates and optimizes abandonment follow-up actions to meet the growing demand for remarketing solutions. According to SeeWhy research, only two percent of web analytics users are able to conduct email remarketing campaigns within one hour to follow up with people who abandon their sites. Moreover, 90 percent of those users not currently doing email remarketing want to start. The e-tailing group 8th Annual Merchant Survey reinforces those statistics, revealing that targeted email is the top technique most merchants plan to use to impact web conversion.

While many industry experts assert that best practices require an immediate, first follow up with abandoners, email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient.

“By integrating with Silverpop first, Abandonment Tracker Pro gains a real-time email capability,” said Scott Silk, CEO of SeeWhy. “When it’s done right, immediate email follow up with website abandoners can have a dramatic, positive impact on a site’s conversion rates. Up to 50 percent of abandoners can be encouraged to buy simply by following up effectively. After all, for email to be relevant, timing is everything. Wait too long to follow up and abandoners wind up buying from someone else or losing interest altogether.”

For more information on Silverpop, visit www.silverpop.com . For information on SeeWhy, visit www.seewhy.com . For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com , and follow SeeWhy on Twitter at @webconversion .

Additional Resources

Silverpop

· Silverpop website: http://www.silverpop.com

· Silverpop Engagement Marketing blog: http://www.silverpop.com/blogs/engagement-marketing

· Silverpop on Twitter: @Silverpop

SeeWhy

· SeeWhy website: http://www.seewhy.com

· SeeWhy blog: http://websiteconversion.blogspot.com

? Best Practices: How to Make Customers Love Great Service in Action; http://bit.ly/Ywotp

· SeeWhy on Twitter: @webconversion

· News releases:

? SeeWhy Revolutionizes Website Conversion with First Real-time Abandonment Tracking Service; 8/4/09; http://bit.ly/ATPro

? SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners; 5/5/09; http://bit.ly/ATFLaunch

? SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center; 5/6/09; http://bit.ly/SWFunding

· Whitepaper:

? Website Conversion, Optimizing visitor conversions with real-time monitoring and abandonment follow-up; http://bit.ly/ConvWP

About Silverpop

Silverpop’s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals — one at a time — enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. Best practices and white papers are available on the Silverpop website. More information can be found at http://www.silverpop.com .

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

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SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Tags:

Shopping cart abandonment, website conversion, form abandonment, web analytics, SeeWhy, Google Analytics, Omniture, Coremetrics, WebTrends

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