Two things to read on the “how social media intersects with sales” front today.
1) ”How Social Media Are Ruining Your Lead Qualification Strategy.” Here’s the salient bit, from Charles Green.
“CRM systems used to capture all the dialogue—between seller and customer. Only now, they’ve realized that was only 5% of the real dialogue. The other 95% of the real dialogue happens between customers.”
2) From Transactions to Community, which looks at the phenomenon from a slightly different perspective, and arrives at a similar place.
#crm #vrm
