Christopher Carfi

Talking ’bout my motivation

By way of a path through this whitepaper from Limelight networks and Digital Clarity Group, found an interesting presentation from this month's Inbound Marketing Summit (#IMS13) that was created by Allen Bonde from DCG. Not only does Bonde's presentation echo research we are seeing...

Lead generation and social marketing key for marketers, says Forrester

Forrester has published a detailed research report comparing the marketing approaches of over 200 organizations across a wide variety of industries including software, electronics, media, publishing and professional services (e.g. marketing, agencies, business consulting, etc.). There were five key recommendations from Forrester in the report,...

How a meme spreads on LinkedIn

I always find it interesting when things get used in unexpected ways, like using a nutcracker as a bottle opener or using rice to dry out a smartphone that got soaked. So when I saw that Koka Sexton had run an experiment that sought...

A question of intent

The concepts behind Facebook's rumored "WANT" button are rooted in the idea of the "intention economy" and are generalizable beyond the Facebook ecosystem. Both customers and enterprises, using today's existing infrastructure and conventions, can create and listen for intention signals using open, lightweight mechanisms,...

Some musings on “small data”

The concept of "big data" is, ultimately, going to hit a brick wall. Here's why. For a number years now, the concept of being able to collect, mine and process massive data sets that predict customer behavior has been a modern day holy grail....

The Relationship Funnel

In many marketing organizations, the steps in the interaction between an organization and its customers have traditionally followed a predictable sequence, starting with "awareness" and culminating in some form of "action" on the part of the customer. It usually looks something like this: Unaware: The...

Engaging With Customer MVPs and Superfans

There are three aspects to think about when creating an MVP program for your best customers and advocates. Those three components are: Identity Privileges Benefits For example, here's a post here from Porter Gale in AdAge about engaging with Superfans. The key 'grafs are here:…

The Customer-Advertiser Arms Race

"Social media is all about relationships. If you want to find people's relationships, an address book is the best place to go. It's like if you want to rob a bank, go where the money is." – Joe Turow There was a fantastic segment on...

Counting “Fans” And “Followers” Is The HFCS Of Social Engagement

Earlier this month, the NYTimes took a deeper dive into the idea of "good attention vs. bad attention." I wanted to keep the ball rolling on this idea, as it's fundamental to thinking about social engagement with (and as) customers. Although many of us are...

Good Attention vs. Bad Attention

The confluence of the Super Bowl and its focus on immense ad spend, coupled with speaking at last week's NetPromoter conference triggered a thought. Are there two kinds of attention (let's call them "Good Attention" and "Bad Attention"), in the same way that there...

Social Business 2012 Presentation

I'll be speaking about social business strategy at the ASAE Technology Conference and Expo CIO Summit next week in Washington, DC. There are three key components to the conversation. 1) The Social Engagement Journey The Journey is the recognizable progression of social engagement capabilities that…

This Week’s Social Business Jam

A number of luminaries participated on this week's W3C Social Business Jam, including Doc Searls (pictured), Alex "Sandy" Pentland and the inventor of the web itself, Sir Tim Berners-Lee. A jam is "an online conversation among leaders in business, government and technology about the...

Google+ Launches Brand Pages

The big news today is that Google+ has finally announced their long-awaited brand pages with a blog post here. The top line, from Google: For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they...

Reflections on the Social Customer

Almost seven years ago, in October 2004, I wrote The Social Customer Manifesto. It was short and sweet and it read like this: THE SOCIAL CUSTOMER MANIFESTO I want to have a say. I don't want to do business with idiots. I want to know…

Google+ for Customer and Brands: Scenario Planning Summary [video]

On August 18, 2011, a group including Tom Guarriello, Matthew Mahoney, Tim Bursch, Sean Bohan, Jeris JC Miller, Nancy White and Christopher Carfi held a Google+ Hangout to discuss different scenarios that were enabled by Google+'s announcement that it was working on capabilities for...

My Google+ vs. Twitter Click-Through Experiment

I was fortunate enough to luck into a few Spotify invitations earlier today, so I decided to try a little experiment in checking out click-through rates on Google+ vs. Twitter. I put similar offers up on Twitter and Google+ at the same time (7:38am...

How the Enterprise Can Use Google+

How the Enterprise Can Use Google+ For the past few days, I've been neck-deep in Google+. There's a lot of potential here for business. Some thoughts, by enterprise function. Marketing There's going to be plenty of punditry by the social media echo chamber over the…

Facebook Social Deals May Be Groupon’s “PointCast Moment”

A new offering called Facebook Social Deals was launched in five cities today. It's a service similar to Groupon or LivingSocial, where merchants offer highly discounted, time-sensitive deals to their customers. The product is well-integrated with the overall Facebook experience, it's not intrusive, and...

An Ant’s Eye View of SXSW 2011

Just back from SXSW in Austin. Here are my Top 10 takeaways. An Ant's Eye View of SXSW 2011 View more webinars from Christopher Carfi

A Customer Love Letter To Delta

Delta Airlines saved my ass today after Alaska screwed up, royally. Delta went way above and beyond and, either through process or (more likely) through employee empowerment, got me where I needed to go against all the odds. Here's what happened. Last night, I boarded...

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