Scoring Apple’s Business Model Before and After Steve Jobs


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Steve Jobs may have been only one man, however, his impact on Apple was both significant and profitable. We decided to evaluate Apple’s business model with and without Steve Jobs.

We ran Apple’s business model through the Business Model Evaluator under both scenarios. You can see the results in detail below. Apple’s business model score with Steve Jobs was 843. Without Jobs, the business model score drops to 523.

Here are the results for Apple’s Business Model with Steve Jobs:

Courtesy of

Here are the results for Apple’s Business Model without Steve Jobs:

Business Model Evaluator

Republished with author's permission from original post.

Jim Muehlhausen
Aside from his books "The 51 Fatal Business Errors and How to Avoid Them" and "Business Models for Dummies," Mr. Muehlhausen has been published in various publications including Inc., Entrepreneur, The Washington Post, MSNBC, The Small Business Report, The Indianapolis Business Journal, Undercar Digest, Digitrends, and NAICC Journal.


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