SAP Introduces SAP HANAR Enterprise Cloud to Deliver Fast Time-to-Value and Maximum Choice


Share on LinkedIn

Managed Cloud Service Unveiled as New Deployment Option for SAPR Business
Suite Powered by SAP HANAR

PALO ALTO, Calif. – May 7, 2013 – In response to strong global customer
demand, SAP AG (NYSE: SAP) today announced the SAP HANAR Enterprise Cloud
service. This cloud-based offering is designed to provide organizations with
a new deployment option to gain immediate value from the innovation of SAP
HANAR, the next-generation in-memory platform. Going forward, running
mission-critical SAPR ERP, SAPR CRM, SAP NetWeaverR Business Warehouse and
new and unprecedented applications powered by SAP HANA will be possible as a
managed cloud service with elastic petabyte scale. SAP aims to enable
organizations to realize faster time-to-value coupled with lower total cost
of ownership, and enjoy flexibility and reliability from the world’s leading
enterprise application software provider.

Core SAPR Business Suite applications powered by SAP HANA, announced earlier
this year, have been met with widespread interest and enthusiasm. Customers
around the world recognize the value of running their enterprise in real
time. In recent years, many have been quick to embrace the numerous
advantages offered by the cloud. With today’s announcement, SAP will bring
together the ease of the cloud with the industry-leading innovation and
performance of SAP HANA in a simple and powerful model.

“We are thrilled to be the first SAP ERP and SAP NetWeaver BW powered by SAP
HANA pilot customer running live on SAP HANA Enterprise Cloud,” said Don
Whittington, CIO, Florida Crystals. “As part of our aggressive global growth
strategy, it was paramount that we have the ability to deploy
mission-critical SAP applications powered by SAP HANA as quickly as possible
via the cloud without any compromise. I had the vision of running SAP as
fast as Excel and today I am happy to share with you that we were able to
complete the app migration and cloud on-boarding in just two months. I have
personally been able to experience the unbelievable performance of SAP HANA
for my cost center reporting. Our business community is looking forward to
continuous innovation and transformation with SAP.”

“With SAP HANA Enterprise Cloud, we are addressing a fundamental customer
need that we have seen since we first launched HANA,” said Dr. Vishal Sikka,
member of the Executive Board of SAP AG, Technology and Innovation.
“Customers want more and more options in how they take advantage of the
value SAP HANA brings. With the SAP HANA Enterprise Cloud, we are delivering
HANA at scale with instant value and no compromise. We are simplifying
customers’ experience and expanding their choice in how they want to adopt
SAP HANA, now bringing it to a massive scale for enterprise mission critical
applications – and we are doing this without disruption through the cloud.”

Open + Us Ecosystem Strategy
SAP plans to deliver the SAP HANA Enterprise Cloud along with its partners
in an “open + us” strategy. SAP intends to adapt this open ecosystem
strategy with its managed service providers to offer the capabilities of SAP
HANA Enterprise Cloud from their data centers, as well as from multiple SAP
data centers worldwide. Details on the initiative for SAP HANA Enterprise
Cloud in the SAPR PartnerEdgeR program will be shared with partners at the
partner summit and with customers at SAPPHIRER NOW, being held May 14-16 in
Orlando, Florida.

“SAP and Intel have a long history of joint innovation and a shared vision
of delivering the powerful in-memory platform SAP HANA to all server
customers, including those utilizing the cloud,” said Diane Bryant, senior
vice-president and general manager, Data Centers and Connected Systems
Group, Intel. “As a result, SAP HANA Enterprise Cloud running on the Intel
Xeon processor E7 family will provide our customers with the opportunity to
deploy mission-critical solutions powered by SAP HANA with cloud simplicity.
We look forward to furthering our collaboration with SAP as the SAP HANA
Enterprise Cloud takes customers to the next level of scale, security and

On-Ramp to the Cloud
SAP recommends a few easy steps for customers to engage and begin realizing
the benefits of SAP HANA Enterprise Cloud quickly. Starting with the
necessary software licenses for SAP Business Suite, SAP HANA and SAP
NetWeaver Business Warehouse from SAP or qualified partners, as well as new
and innovative SAP HANA applications, customers will then take the following
. Engage with experts from the SAPR Services organization to receive a
comprehensive assessment and advisory service to determine which solutions
will have the highest performance impact by moving to the SAP HANA
Enterprise Cloud based on company’s specific system landscape, data and
. Once these high impact solutions are determined, SAP Services can
then provide onboarding and migration services
. Finally, customers begin monthly subscription for SAP HANA
Enterprise Cloud service, depending on the size, scale of data and
More information on the SAP Services, partner offerings and first adopters
of SAP HANA Enterprise Cloud, as well as further information on the service
will be shared next week at SAPPHIRE NOW.

For more information, visit and the SAP Newsroom.

Next Major Event: SAPPHIRER NOW
With SAPPHIRER NOW, SAP offers its customers, partners and prospects even
more opportunities to engage in dialogue with peers, participants and
thought leaders around the globe. Being held in Orlando, Florida, May 14-16,
2013, this enhanced, real-time event connects attendees on site with global
participants through state-of-the-art broadcast studios and an online
experience that incorporates the latest social media and community
functionality. Whether on site or online, participants can gain insight as
to how SAP is delivering on its product strategy and helping organizations
around the world to run better. For more information, visit Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and
visit the SAP Newsroom at

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 238,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

# # #

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
“predict,” “should” and “will” and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties
that could cause actual results to differ materially from expectations. The
factors that could affect SAP’s future financial results are discussed more
fully in SAP’s filings with the U.S. Securities and Exchange Commission
(“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with
the SEC. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.

C 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries. Please see for
additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here