SalesFUSION announces general availability of its Microsoft Dynamics CRM integration – Version 1.1 – Embedded Demand Generation


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ATLANTA, March 22, 2010–SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today it has released its version 1.1 of its Microsoft CRM Marketing Accelerator. This new version fully embeds the demand generation functionality into Microsoft Dynamics CRM.
“SalesFUSION has made a strategic initiative to be the number one demand generation solution for Microsoft Dynamics CRM and this new version of our existing integration cements our position in the market as having the most feature-rich and comprehensive integration of any marketing automation solution provider with respect to Dynamics CRM.” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “Our initial releases of Dynamics Marketing Accelerator were a huge success for SalesFUSION and our clients. As we solicited feedback from Microsoft directly and the user base, we identified several key areas where we could really take the product in a new direction. Version 1.1 is extremely deep in its integration and we can now truly claim to offer embedded demand generation in Microsoft CRM.”
The suite of functionality offered in the SalesFUSION Dynamics Marketing Accelerator includes a wide range of functionality required by today’s savvy b2b marketers. Standard in the application is
• Web visitor tracking and web analytics – shown at the lead, contact, customer record
• Advanced b2b email marketing including drip email, trigger-based email and mass email capabilities from the lead record and marketing list view
• eDialogs – the ability to build web forms, landing pages and surveys and show responses to forms at the lead & contact record.
• Full multi-channel marketing campaign management functionality – integration between campaign module in SalesFUSION and Microsoft

The most significant change between the first iteration of the integration and version 1.1

Said Miller; “Microsoft has done a really good job providing marketing capabilities in its CRM. They have gone farther than other CRM applications. Part of what we noticed in the Dynamics CRM market was a near total lack of demand generation vendors providing true integration for all deployment types. We felt we had an opportunity to fill this market void and have done so quite successfully thus far. Over 75% of our net new customer growth since January has been with Microsoft Dynamics clients”.

SalesFUSION’s Dynamics Marketing Accelerator is being used by US and International companies of all sizes and works in Premise, Hosted and Online environments with no functional gaps between each deployment type. The new version 1.1 integration has been tested extensively against Premise and Hosted. The application requires no software and no services to implement and is up and running in a matter of hours. SalesFUSION sells the solution in a direct and reseller model. Existing Microsoft resellers can sign up as SalesFUSION resellers and earn a direct resale commission per month on the SaaS fees.

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit

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