Kicks Off the Year of Cloud Computing With Salesforce CRM Spring ’09


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28th generation release allows companies to more effectively grow their business without growing capital expense or headcount

The Service Cloud transforms the quality and lowers the cost of service by leveraging expertise gained from conversations taking place in the cloud

The Sales Cloud defines the next generation of collaboration, transforming the relationship between sales, marketing and customers

SAN FRANCISCO, Feb. 10 /PRNewswire-FirstCall/ — (NYSE: CRM), the enterprise cloud computing company, today delivered Salesforce CRM Spring ’09, the cloud computing solution for customer service and sales, to more than 51,800 customers as of October 31, 2008. Built on the platform, Salesforce CRM is the fastest, most flexible CRM service on the market, helping companies better serve their customers without the cost, risk and complexity of traditional on-premise software. Salesforce CRM Spring ’09,’s 28th generation release, transforms CRM into an intelligent tool that helps companies leverage valuable data across customer service and sales to grow their business. With more than 50 new features, Salesforce CRM Spring ’09 enables companies to service customers more effectively and close more business.


“This is the year of cloud computing for the CRM industry and is the undisputed leader,” said Marc Benioff, chairman and CEO at “ is helping companies grow their business without growing costs by delivering a cloud computing solution for customer service and sales with Salesforce CRM Spring ’09.”

“ is the leading cloud computing solution for customer service and sales,” said Rebecca Wettemann, Vice President of Research, Nucleus Research. “The cloud computing model gives customers a low-cost, low-risk way to run their business without incurring significant upfront costs and helps customer service and sales representatives work smarter – a key advantage in today’s climate.”

Salesforce CRM – The Year of Cloud Computing for CRM is delivering the power of cloud computing to the CRM industry at an unprecedented pace. In the past year alone, more than 200 new features have been delivered to customers, including 50+ new features in Salesforce CRM Spring ’09. These new technologies have extended the value of customers’ CRM deployments, becoming a vital tool for thousands of companies around the world. In fact, a recent customer satisfaction survey of more than 3,000 global customers found that business executives surveyed are growing their businesses using Salesforce CRM, with a reported 52 percent increase in lead volume, 27 percent increase in win rates, and 30 percent increase in customer retention.

Service Cloud – Transforming Customer Service through Cloud Computing has long evangelized the benefits of cloud computing for the enterprise, and 6,500 companies, including Enterasys, Misys Banking Systems and Plantronics, have already standardized on Salesforce CRM and the Service Cloud for their customer service operations. Announced in mid-January of this year, the Service Cloud is the next-generation solution for customer service.

    --  Service Cloud - Built on the platform, the Service Cloud
        transforms customer service through the power of cloud computing, and
        brings together industry leading cloud computing platforms like Google,
        Facebook and to capture every conversation and leverage every
        community expert in the cloud. By capturing these conversations, the
        Service Cloud helps companies deliver the expertise of the community to
        customers, agents and partners regardless of location or device -
        ensuring that the quality of customer service is consistent across every
        channel. The Service Cloud represents the future of customer service,
        where more than two-thirds of all service conversations will take place
        in the cloud.

“Customers are already sharing knowledge and having meaningful support conversations in the cloud with their community of friends and experts. and the Service Cloud will allow us to join the conversation with this expert community to improve the way we serve our customers,” said Bill Hoban, CIO of Extra Space Storage.

Sales Cloud – The Next Generation of Collaboration for Sales, Marketing and Customers

When sales and marketing departments collaborate, everyone is connected to the best information, best content, best strategies and best practices across the entire enterprise – helping companies close more deals and grow their business. Salesforce CRM Spring ’09 delivers four new features focused on sales and marketing collaboration:

    --  Opportunity Genius - The Opportunity Genius feature in Salesforce CRM
        Spring '09 will let companies tap into the collective wisdom of
        their sales organizations to arm sales representatives with the best
        practices and the right knowledge to close every deal. Opportunity
        Genius connects different sales reps by suggesting similar deals based
        on designated fields in the opportunity record. Now, reps can reach out
        and connect to other colleagues working on similar deals.
    --  Content Assembly - For the first time, customers will be able to create
        new sales and marketing materials by leveraging existing presentations
        found in Salesforce CRM. Subscribers will be able to search individual
        slides to find the most relevant content across their entire company.
        Once users find the right slides, they can drag and drop them into a
        custom presentation and rearrange the entire deck within a simple,
        intuitive user interface.
    --  Content Delivery - Sending a large file to a prospect presents a number
        of challenges including inbox size limits, extended download times, and
        limited knowledge about what actions are taken with the content. With
        Salesforce CRM Spring '09, it's now easy to package
        presentations, videos, proposals, and more. Salesforce CRM lets users
        transform presentations and other relevant content into URL links that
        can be sent and viewed by external recipients. Now, recipients have more
        choices: they can view the content, download it, or both.
    --  Content Tracking - By delivering content as a hyperlink, sales and
        marketing professionals using Salesforce CRM Spring '09 have a leg
        up on the competition. With the Content Tracking feature in Salesforce
        CRM Spring '09, sales and marketing professionals will know who
        views their materials so they can follow-up immediately. Companies can
        also track all of the actions taken with the link, including downloads
        and the amount of time spent viewing the content.

“Salesforce CRM has given our company the competitive edge in today’s marketplace,” said Chris Luvara of Intacct. “Salesforce CRM Spring ’09 will be an invaluable resource in our sales cycle as we manage, build and deliver content to our customers and prospects.”

The Only CRM Built on an Enterprise Cloud Computing Platform,

The platform has helped Salesforce CRM to become the industry leader at an unprecedented pace. With proven security, reliability, and scalability, the platform’s multi-tenant model lets continuously deliver new applications and features to all 51,800 customers – seamlessly. By providing the necessary tools for companies to customize and integrate their deployments, the platform powers Salesforce CRM with unmatched levels of flexibility and performance, all without requiring customers to buy or manage additional infrastructure.

Pricing and Availability’s Spring ’09 is currently available to all 51,800 customers. Customers who purchase applications should make their purchase decisions based upon features that are currently available. Please visit for more information.

About is the enterprise cloud computing company. The company’s portfolio of SaaS applications, including its award-winning CRM, available at, has revolutionized the ways that customers manage and share business information over the Internet. The company’s PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the platform, available at, can be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace available at

As of October 31, 2008, manages customer information for approximately 51,800 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO-SOFTWARE.

Copyright (c) 2009, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.


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