Episode #30 – What are the ingredients of a purple goldfish?
A purple goldfish wears many hats. Jack and I talk about how marketing lagniappe is like making a jambalaya. It a bunch of things thrown together. It is one marketing concept that serves many business purposes.
Here is a rundown of the ingredients:
– A healthy dose of differentiation
– A spring of word of mouth stimulant
– a liberal dash of customer retention
– a pinch of customer loyalty
– a finishing sprinkle of added value for good measure
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Today’s Lagniappe (a little something extra) – Check out this story about Hertz from Scott McKain. Talk about inspiring loyalty and winning a lifetime customer:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? What’s Your Purple Goldfish?
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