Purple Goldfish Video Podcast Episode 30 – The Ingredients of Jambalaya


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itunes marketing lagniappe video podcastEpisode #30 – What are the ingredients of a purple goldfish?

A purple goldfish wears many hats. Jack and I talk about how marketing lagniappe is like making a jambalaya. It a bunch of things thrown together. It is one marketing concept that serves many business purposes.

Here is a rundown of the ingredients:

– A healthy dose of differentiation

– A spring of word of mouth stimulant

– a liberal dash of customer retention

– a pinch of customer loyalty

– a finishing sprinkle of added value for good measure


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Today’s Lagniappe (a little something extra) – Check out this story about Hertz from Scott McKain. Talk about inspiring loyalty and winning a lifetime customer:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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